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How to have ideas
Practical skills to improve your
creativity & idea generation for content


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The thing about thinking is that no
one thinks too much about thinking

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Experts on creativity..

LATERAL THINKING

A TECHNIQUE FOR
PRODUCNG IDEAS


SOME CRITICAL
ISSUES FOR FUTURE
RESEARCH IN
CREATIVITY

Edward de Bono

James Webb Young

Donald W. MacKinnon

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“You can put
lipstick on a
pig, but it’s
still a pig”

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“You can put
lipstick on a
pig, but it’s
still a pig”

A piece of content
can look good but
without substance it
will struggle to gain
audience connection

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“Concept is king”

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Content marketing
needs creativity
& much less of this...

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https://klientboost.com/ppc/the-top-10-worst-infographics-ever-created/

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http://www.pennyjuice.com/htmlversion/whoispj.htm

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http://www.gatesnfences.com/

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Learning basic thinking skills can
drastically improve creativity

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THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK

Simple
ideas based on a users needs
METRIC
CONVERSION
Everest Kitchen Cheat Sheet

OVEN TEMPS

˚F ˚C
250

120 VERY SLOW

275

140

300

150 SLOW

325

170

Weights
IMPERIAL

½ oz
¾ oz
1oz
2oz
3oz
4oz (¼lb)

METRIC
15g
20g
30g
60g
85g
115g

g

oz

IMPERIAL

METRIC

10oz
285g
11oz
310g
12oz (¾lb)
340g
13oz
370g
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14oz
400ga lsh
15oz
425g


ShellShock.uk.

THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK

METRIC CONVERSION
OVEN TEMPS

˚F ˚C
250

120 VERY SLOW

275

140

300

150 SLOW

http://www.everest.co.uk/products/kitchens/kitchen-cheat-sheet/

325

170

Weights
IMPERIAL

½ oz
¾ oz
1oz
2oz
3oz
4oz (¼lb)

METRIC
15g
20g
30g
60g
85g
115g

g

oz

IMPERIAL

METRIC

10oz
285g
11oz
310g
12oz (¾lb)
340g
13oz
370g
@ sh elliw
14oz
400ga lsh
15oz
425g


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Input – Process – Output

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Input...

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Moz, smashingmag, A List Apart, The Manual, The
Great Discontent, 99u, Entrepreneur, Poynter,
Nieman Labs, Sitepoint, ConversionXL, Creative
Bloq, The Creativity Post, Fast Company, Design
Milk, Swissmiss, Grain Edit, Information is
Beautiful, Contently, The Guardian, NYT, WSJ, The
New Yorker, The Atlantic, Gizmodo, TechCrunch,
Wired, Laughing Squid, Neatorama, 3quarksdaily,
State of Digital, Search Engine Land, Brian Solis,
Dave Trott, Pscychotactic Zingers, Zen Habits,
Adweek, Brain Pickings, Aeon, Delicious, Contently,
Search Engine Land, The Guardian, Quartz, Redef

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“The creative person wants to be a know it all,
he wants to know about all kinds of things. He
never knows when these ideas might come
together to form a new idea... but the creative
person has faith it will happen.”
Carl Ally, NYC advertiser

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Be an
ideas magpie

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“You can find inspiration in everything.
If you can’t then you’re not looking properly.”
Paul Smith

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How to deliver long form content
New York Times

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ec0fMhs0Vd

http://www.nytimes.com/newsgraphics/2013/10/27/south-china-sea/

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Process...

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Pattern matching

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