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Slide introduction to information ssstem 10th obien chap012 eng

James A. O’Brien

Introduction to Information Systems

Tenth Edition

1

Chapter

12
Enterprise
and Global Management
of E-Business Technology

Irwin/McGraw-Hill


James A. O’Brien

2


Introduction to Information Systems

Tenth Edition

Chapter Objectives



Identify several ways information technology has affected the jobs of
managers in E-Business companies.



Explain how problems of information systems performance can be
solved by the involvement of business managers in IS planning and
management.



Identify the seven major dimensions of the E-Business organization and
explain how they affect the success of E-Business companies.

Irwin/McGraw-Hill


James A. O’Brien

3

Introduction to Information Systems

Tenth Edition

Chapter Objectives



Identify each of the three components of E-Business technology management and use
examples to illustrate how they might be implemented in an E-Business enterprise.





Identify several cultural, political, and geoeconomic challenges that confront managers in the
management of global E-Business technologies.



Explain the effect on global E-Business strategy of the trend toward a transnational business
strategy by international business organizations.



Identify several considerations that affect the access choice of IT applications, IT platforms,
data policies, and systems development methods by a global E-Business enterprise.

Irwin/McGraw-Hill


James A. O’Brien

4

Introduction to Information Systems

Tenth Edition

Managing E-Business Technologies

Information Technology Developments

Customer Value
E-Business










Agility, Flexibility
Business Strategies
Supply Chain



Total Quality

intranets



Suppliers

Irwin/McGraw-Hill

Global and enterprise

IT infrastructure

Business Partners

computing;

Responsiveness
Accountability
Lower costs


Introduction to Information Systems

James A. O’Brien

5

Tenth Edition

The E-Business Organization

Business Quality
Traditional Organization
Improvement

Business
E-Organization
Reengineering

Organization
Hierarchical

Structure

Horizontal, networked

Incrementally Improving

Leadership

People and

Existing
Existing Processes
Processes

Centralized focus

Radically Redesigning

Business
Business Systems
Systems
Everyone is a leader

Any Process

Vertical decision making

Target

Culture

Individuals rewarded

10%-50%
10%-50% Improvements
Improvements

Potential
Coherence

Internal relevance

Strategic Business
Delegated authority

Processes
Processes

Collaboration rewarded

10-Fold
10-Fold Improvements
Improvements

Customer relevance

Payback
Knowledge

Individualistic

Low
Low

Risk
Alliances

Ally with distant partners
Complement current gaps

Same
Same Jobs
Jobs -- More
More Efficient
Efficient

What
Changes?
Primary
Governance

Irwin/McGraw-Hill

IT and Work Simplification
Top-down

Institutional

High
High
Ally with competitors, customers and suppliers

IT and
Create new
valueOrganizational
Big
Big Job
Job Cuts;
Cuts; New
New Jobs;
Jobs;
Major
Major Job
Job Redesign
Redesign
Distributed


Introduction to Information Systems

James A. O’Brien

6

Tenth Edition

E-Business Technology Management

E-Business
E-Business
Technology
Technology
Management
Management

Managing
Managing
E-Business IT
E-Business IT
Strategy
Strategy

Irwin/McGraw-Hill

Managing
Managing
Application
Application
Development &
Development &
Technology
Technology

Managing
Managing
the IT
the IT
Organization
Organization


James A. O’Brien

7

Introduction to Information Systems

Tenth Edition

IT Strategic Planning Management
Key Insights
Customer
Customer and
and
Business
Business
Value
Value Visioning
Visioning
E-Business
E-Business

Key Objectives

Strategies
Strategies and
and
Models
Models
More Questions
E-Business
E-Business IT
IT

Priorities

Strategies
Strategies and
and
Architecture
Architecture
Feedback
E-Business
E-Business
Application
Application
Development
Development &
&
Feedback

Irwin/McGraw-Hill

Deployment
Deployment


Introduction to Information Systems

James A. O’Brien

8

Tenth Edition

Managing the IS Function

Application Development






Human Resource Management






Systems Analysis
Systems Design
Programming
System Maintenance

IT Operations Management





Irwin/McGraw-Hill

Network Management
Production Control
Product Support
Systems Performance

IS Recruiting
Training
Retainment Programs
Support Staff


James A. O’Brien

9

Introduction to Information Systems

IT Management Governance

Strategic
IT
Planning

Technology
Planning
and
Development

User Services

Irwin/McGraw-Hill

Tenth Edition


James A. O’Brien

10

Introduction to Information Systems

Tenth Edition

Global E-Business Technology Management

Global
Global IT
IT
Management
Management

Cultural,
Cultural, Political,
Political,
and
and Geoeconomic
Geoeconomic
Challenges
Challenges

Business/IT
Business/IT
Strategies
Strategies

Irwin/McGraw-Hill

E-Business
E-Business

Internet-based
Internet-based

Data
Data

Application
Application

Technology
Technology

Resource
Resource

Portfolios
Portfolios

Platforms
Platforms

Management
Management

Systems
Systems
Development
Development


James A. O’Brien

11

Introduction to Information Systems

Tenth Edition

Global E-Business Strategies

International

Global

-Autonomous

-Global Sourcing

operations

-Multiregional

-Region Specific

-Horizontal Integration

-Vertical Integration

-Some transparency of

-Specific Customers

customers and

-Captive

production

Manufacturing

Irwin/McGraw-Hill

Transactional
-Virtual E-Businesses
-World Markets
-Transparent
Manufacturing
-Global Supply Chain
-Global Alliances


James A. O’Brien

12

Introduction to Information Systems

Tenth Edition

Business Drivers for Global E-Business

Global
GlobalCustomers
Customers

Global
GlobalProducts
Products

Global
GlobalOperations
Operations

Business
Drivers

Global
GlobalResources
Resources

for Global
E-Business

Irwin/McGraw-Hill

Global
GlobalCollaboration
Collaboration


Introduction to Information Systems

James A. O’Brien

13

Tenth Edition

Global IT Platform Issues
Global Infrastructure





Global Systems Development






Irwin/McGraw-Hill

Local vs. Global Requirements
Multilingual Needs
Standardization of Data
Scheduling Global Activities

Global Data Access
Regulated Access
Transborder Data Flows

Global Computing Facilities








Hardware acquisitions
Import restrictions
Software compatibility
Local service
Balancing workloads
Lack of spare parts


James A. O’Brien

14

Introduction to Information Systems

Tenth Edition

Chapter Summary



E-Business technologies are changing the distribution, relationships, resources,
and responsibilities of managers.



High-quality information system performance is dependent on extensive and
meaningful management and user involvement in the governance and
development of IT applications.



The organizational structure and roles of E-Business companies are undergoing
major change as they strive to become customer-focused.

Irwin/McGraw-Hill


James A. O’Brien

15

Introduction to Information Systems

Tenth Edition

Chapter Summary (cont)



Managing IT in an E-Business has three major objectives:

– Managing the joint development and implementation of E-Business IT strategies.
– Managing the development of E-Business applications and the research and
implementation of new technologies.

– Managing IT processes, professionals, and subunits within the company.

Irwin/McGraw-Hill


James A. O’Brien

16

Introduction to Information Systems

Tenth Edition

Chapter Summary (cont)



Managing global E-Business technologies includes:

– Dealing with cultural, political, and geoeconomic challenges posed by various
countries.

– Developing appropriate business and IT strategies.
– Developing a portfolio of global E-Business and E-Commerce applications and an
Internet-based technology platform to support them.

Irwin/McGraw-Hill


James A. O’Brien

17

Introduction to Information Systems

Tenth Edition

Chapter Summary (cont)



Many businesses are becoming global companies and moving towards
transnational E-Business strategies in which they integrate the global
business activities of their subsidiaries and headquarters.

Irwin/McGraw-Hill



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