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Facebook VN event facebook pixel final

Pixel / App Event


Question: What kind of
pixels does FB have?

Ans:
WCA Pixel, Conversion
Pixel, Facebook Pixel


Question: What are the
differences between our
pixels?




WCA Pixel





build audiences

Conversion Pixel


track conversions



optimize for conversions

upgrade



Facebook Pixel


track conversions



optimize for conversions



build audiences


WCA PIXEL




CONVERSION PIXEL




Facebook Pixel


FACEBOOK PIXEL






FACEBOOK PIXEL
Benefits?


Only One Pixel Code



Pixel Dashboard



Share Pixel


FACEBOOK PIXEL
fbq('track', 'PageView');



Default event: PageView



9 standard events - track conversions + optimize for conversions
Website action
Key page view
Search
Add to cart
Add to wishlist
Initiate checkout
Add payment info
Make purchase
Lead
Complete registration

Standard event code
fbq('track', 'ViewContent');
fbq('track', 'Search');
fbq('track', 'AddToCart');
fbq('track', 'AddToWishlist');
fbq('track', 'InitiateCheckout');
fbq('track', 'AddPaymentInfo');
fbq('track', 'Purchase', {value: '0.00', currency: 'USD'});
fbq('track', 'Lead');
fbq('track', 'CompleteRegistration');


FACEBOOK PIXEL


track conversions - ads level



optimize for conversions - Website Conversions objective or adset level

or


FACEBOOK PIXEL


Facebook Pixel Helper


Plugin in Chrome



Download from Chrome Store



Demo


FACEBOOK PIXEL


Facebook Pixel Dashboard ("Pixels" in "Tools" in Ads Manager / Power Editor)
1. Time frame
2. Toolbar
3. Traffic data
4. Pixel details
5. Custom Audiences
6. Data filters


FACEBOOK PIXEL


Best Practice


Pass us Value and Currency parameters at Purchase event



Pass us necessary parameters for other events
e.g. fbq('track', 'ViewContent', {'key1': 'value1'});



To create custom audience



For Dynamic Product Ads (content_ids, content_type)



Replace WCA / Conversion Pixel with Facebook Pixel



Conversion Pixel will be depreciated by H2 2016


What is the other channel that you
can tell FB about your users?


App Event


APP EVENT


Why?


Capture traffic on your mobile App



Build mobile Audience

- Create mobile app custom audience and Lookalike audience


APP EVENT


How?


Integrate Facebook Mobile SDK



Support Android, iOS



Does not require Facebook Login



Fire app events with parameters similar to standard events in Facebook pixel


APP EVET


Our Mobile SDK supports several standard events



e.g. Activated App, Search, ViewContent, AddToCart, Purchase, etc
Bundle parameters = new Bundle();
parameters.putString(AppEventsConstants.EVENT_PARAM_CURRENCY, "HKD");
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "product");
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "[\"ID-1\",\"ID-2\"]");
logger.logEvent(
AppEventsConstants.EVENT_NAME_PURCHASED,
210.00,
parameters
);



Detail:



iOS - https://developers.facebook.com/docs/app-events/ios#events



Android - https://developers.facebook.com/docs/app-events/android#events


APP EVENT
https://www.facebook.com/analytics/


APPENDIX


Help Page: https://www.facebook.com/business/help/651294705016616



Pixel Helper: https://developers.facebook.com/docs/facebook-pixel/pixel-helper



App Event for iOS: https://developers.facebook.com/docs/app-events/ios



App Event for Android: https://developers.facebook.com/docs/app-events/android



Facebook Pixel Sample: http://fbpixels.herokuapp.com/up/



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