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Target in Global Entrepreneurship

Australia is one of Vietnam's largest export markets for agricultural and fishery products
with an export growth rate of 8.3% per annum and an average turnover of $ 450 million per
annum during 2011-2016. Potential export of agricultural products to the Australian market,
over the past time, the Ministry of Industry and Trade has coordinated with ministries and
sectors to carry out many tasks to promote exports and expand and develop this market.
On the opening of the market through the negotiation of a free trade agreement, following
the signing of the AANZFTA Free Trade Agreement (effective in 2010), the import tax rate of
0%. In order to be effective, the export of Vietnamese farm and aquatic products to Australia
has seen a remarkable growth rate in the period of 2011-2016, namely vegetables and fruits
reaching 27.7% / year, cashew nuts reaching 12.9% / year. Fisheries 6.9% per year ... thereby
promoting the overall export growth of the country than before the Agreement.
Dragon fruit is the main export fruit of Vietnam with export turnover in 2016 reached $
895.7 million, accounting for 50.3% of fresh fruit export and 36.1% of total exports.
Vietnamese vegetables and fruits. Dragon fruit is the main export fruit of Vietnam with
export turnover in 2016 reached $ 895.7 million, accounting for 50.3% of fresh fruit export
and 36.1% of total exports. Vietnamese vegetables and fruits.
According to new research, the average Australian consumer profile is changing rapidly as
the Asians become the largest payers. This means that there will be a shift as companies and
businesses are more focused on Asian customers than Australian customers. In particular,
this change in people will result in more Asian buyers wanting to buy more in stores,
especially food and drinks.

Australian consumers report that this important consumer group will spend $ 18.7 billion, or
28 percent on groceries over the next five years, $ 4.4 billion in revenue, With Asians
accounting for 57% of this growth. Asian Australians are the fastest growing group in
Australia and represent more than 10% of the population, with the potential to double in
the next 20 years and show no signs of slowing down, "said Justin Sargent, director Pacific
region in Nielsen said.
He pointed out that the Asian food palate, for example, is very different from the rest of the
consumer. "They want more fresh food, more seafood and more nutritious options," he said.
Research shows that Asian clients spend nearly one-third of their grocery spending on fresh
food and ¾ buy in large supermarkets when they have more international selections.
Asian customers also tend to receive good information with half the impact of catalogs and
leaflets. This group is also very price sensitive and often compares prices online before
making a purchase. Meeting the needs of Asian clients is an important way to maximize
growth opportunities. Marketers will have to revisit their short-term and long-term
strategies to follow this rising consumer group



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