What are the advantages and disadvantages for companies of product endorsement
In the contemporary world, a firm has many solutions to raise revenue as well as cut costs.
Product endorsement is a traditional and effective online strategy that is commonly applied.
However, most firms focus on the benefits of product endorsement without considering it’s
drawbacks. Product endorse has several advantages such as building brand equity, diversifying
range of products so on. On the other hand, it has various disadvantages such as, changing
imagines, overshading and so on. This primary focus of this essay is the advantages and
disadvantages of product endorsement as given
A big advantage of product endorsement is that it helps a firm build brand equity. If you want to
expand into new markets, product endorsement will have potentiality to amplify brand
understanding and create notable product sales channels within a brief period of time. For
example, those consumers who aspire to be as successful and confident as Roger Federer, who
endorses Gillette fusion razors. From this the consumer may engage in tennis and use Gillette
razors and become motivated to enhance their own self-image by identifying themselves
through that celebrity reference.
Another huge benefit is that product endorsement can support a firm to diversifying range of
products. Consumers will buy products associated with people they admire and respect,
therefore, a company can launch range of products that have tightly involved with the
representative of product endorsement.
The probably worst disadvantage of product endorsement is that changing imagines. Celebrities
can make mistakes such as scandal or having difficulties in their careers. Which, therefore,
affect the brands they endorse. For example, Tiger Woods’ public image crumbled after his
infidelity with a number of women, including pornography actresses, hit the news. General
Motors, Gillette, Accenture, and Gatorade dropped Tiger to avoid negative perception. Nike
stuck around and lost customers. And the golf industry as a whole saw a major revenue slowdown with no Tiger on the course.
Another disadvantage is that celebrities can overshadow brands. Consumers may focus on the
celebrity, not the product. This is a particular danger when celebrities endorse multiple products
at a time. David Beckham endorses a number of companies, which feature him prominently in
print advertising. However, his image as the focal point of advertising devalues many products.
In conclusion, despite the risks inherent in product endorsement, I convinced that it has several
benefits if you have choice of the best star to endorse your products or services who carries a
continually good reputation.
What are the importance things to you when you travel
Travelling is the kind of activity, which almost all the people love. For someone it is an
opportunity to relax and abstract from everyday busy life. For others it is interesting to observe
the way people of other cultures and mentality live. However, there are several significant things
must be considered to have a meaningful travel such as price, safety, comfort and so on.
Firstly, the main factor should be concerned when traveling is price. Traveling may be easy to
some, but too hard for people who only live from paycheck to paycheck. You, therefore, should
spend, study and figure out the budget of your trip which is appropriciate to your finance. This
will help your trip run much more smoothly.
The second factor should be interested in when travelling is safety. You sometimes have trouble
in healthy, mentality or suddently accident. These are not expected and will interrupt your trip.
So, you should prepare knowledge, information and learn about backup solution. For example,
there can be happened serious issues like political unrest or more common and minor alerts for
things like transportation strikes. Therefore, make sure to check the travel alerts and warnings
before booking logistics.
Finally, comfort has a powerful influence on feeling about travelling. The standards of the
comfort are different from people. Some people will be comfortable if their trip have time
enough to visit their destinations. Another people feel satisfied just only they travel with their
family. Thus, making a suitable plan about the people you will go with, the place you will reach,
the brand you trust and you will have comforts.
Inconclusion, there are many factors which could affect when you travel. I believe that
expenses, safety and comfort should be commonly concerned.
Talk about recent changes that have happened in your town, company or country
I live with my family in a small house in Can Loc town, Ha Tinh province. My hometown is very
beautiful and wonderful. It was where I was born and grew up. It is associated with my
childhood, contains many of my memories with my family. My hometown has many small rivers,
fields and vast expanses of green plants.
In the recent years, my hometown has significantly changed. This is the establishment of Vung
Ang economic zone. That results in many different changes which have advantages as well as
On the first hand, the establishment of Vung Ang economic zone brings many benefits to the
people in my hometown. First, it promotes industrialization and helps economic growth through
sustainable development. Besides, the establishment of Vung Ang economic zone plays an
important role in the decrease of unemployment and social evil.
On the other hand, this change leads to many disadvantages to my hometown. The open spaces,
fields, and lakes have reduced significantly and one can notice the overwhelming number of
factories, industries and offices. Especially, there is serious problem with FOMOSA involving the
direct disposal of untreated wastewater to the marine environment. This has destroyed the natural
habitat of sea animals and affected to the daily life of fisherman.
To sum up, the changes have the pros and cons. However, I hope that my hometown will change
positively more and more, and bring the people a happier, richer and more mordern life.