Let’s Play (Entrepreneur Finance
Muhammad Saad Mazhar
• To propose a business plan under the auspices of
a vacuum that we may seek in our surrounding.
• We found an opportunity at “Madina Market”,
located at the close proximity of our very own
• Students of Bahria and some other youth used to
knock around and they have almost nothing to do
rather than having junk food from nearby fast
foods restaurants. .
• Our company’s core purpose is to deploy the
youth, who have currently been burning their
time and money on unproductive activities.
• We intend to provide them a place where they
can not only get entertainment but also get some
quality time with their significant others under
the auspices of computer games and others.
• Our product services would be computer games,
snooker, table football, table tennis.
• Our core competencies will be our first mover
advantage at our desired location, citing no
other venture is currently operating in the
• Also, the location is a center of attention for
the denizens, who count that place for social
get together or a place where they can
unwind themselves to the max.
• As to company history, it is necessary to mention
here that how we get to this idea and what did it
take to make this business opportunity feasible
• Finally we come up with an idea by the time we
conduct a thorough analysis of Madina Market;
we subconsciously had been observing that place
for years, but couldn’t make anything out of it
owing to our lack of knowledge and interest in
the business world.
• “To provide the platform for gamers to
showcase their skills and abilities while having
quality time with their loved ones”
• “To be one of the best fun zone organizations
in the future, serving as a vantage point for
• Our first and foremost goal is to enlarge our market share
at our location, where we will operate, within two years.
• Secondly, we intend to target youth to the max; so that
they remain enthralled with our business. For this sake, we
will keep on installing latest games to keep our market
share for the long run.
• Thirdly, we would target maximal earnings while keeping
stability in the quality of services in order to raise our
contribution margin which would help us in reaching breakeven there and then.
• As we know, the initial stage of the venture is
quite difficult to manage, but we need to stay
calm and keep on trying to stay on course.
• To keep ourselves motivated during tough
circumstances. We need to be dedicated and
hardworking for making the venture lucrative.
• Put in place proper ethics among the partners so
that we prevent ourselves against any potential
rift that is rife among the partners nowadays.
• Our first business goal is to increase our annual
sales by 10 percent each year with the help of
constant innovation and by ringing out subtle
changes down the road.
• We will be finding ways to cut down our cost by
improvising our system or to install any other
technology that would reduce our fixed cost as
much as possible.
• To open two or more gaming product services
within next year.
• Strategic Objectives
• Product and services
• Current Status
• Legal Status
Core Marketing Offerings
Industry Information :
• The industry has been growing with an
exponential rate after the inception of IT era
• Youth used to play games at their private PCs
and had the sense of loneliness but now they
can play with one another to alleviate their
• As we are going to launch our services at
Madina Market Islamabad, hence, our major
target would be youth who needs to be
deployed for the same reason.
• With the aim to discover our target market,
we run the market analysis to unravel the
depth of our customers’ diversity
• Ideal customers
• Market Segmentation and Target Market
Target Market Selection
Chain Ratio Analysis
Market needs, trends, & description