ĐÊ ÁN ỨNG DỤNG CÔNG NGHỆ THÔNG TIN VÀO DOANH NGHIỆP CÔNG TY
CP DƯỢC PHẨM TV.PHARM
The explosion of information technology is increasingly demonstrating the profound
impact on all areas of life, with different objects in the society. Especially for businesses,
information technology has become one of the factors that help to increase strength and
competitiveness in the market. Therefore, every business now is trying to build a strong,
safe, stable and efficient information system.
The investment in information technology infrastructure (IT) is currently the most
viable solution to help companies reduce management costs and increases the best use of
the company’s resources, enhance the competitiveness of Vietnamese companies in the
tough economic period.
The quick application of information technology into the automation process in
production and business is always a matter of concern because information technology has a
huge role in economic, production and business, sales, trade promotion, business
PROJECT: INFORMATION TECHNOLOGY APPLICATIONS TO TV.PHARM
TV.PHARM was established in 1992. This is a state-owned enterprise with the main
business line: Manufacturing and sales of pharmaceuticals. During the first operation years,
the capital, production technique machinery, facilities, investment in technology and human
resources are limited, causing many difficulties to the Company.
In 2006, the Company is capitalized to become TV.PHARM. Through the efforts so far by
the Company’s leaders and employees, TV.PHARM is a famous pharmaceutical business
with a precious brand on the pharmaceutical market in Vietnam. According to the data of the
Vietnamese Pharmaceutical Association, TV.PHARM is now the pharmaceutical brand
ranked the fourth in the Mekong River’s Delta and ranked the fifteenth in Vietnam.
Obviously after 20 years of construction & development, to obtain the achievements as
today’s, in addition to a lot of efforts, and dedication of TV.PHARM’s staff, there are many
appropriate policies and decisions by the Company’s leaders, especially the policy on
applying information technology into the company's activities to narrow the technology gap,
improve labor productivity, create competition and create favorable conditions for
management and administration work.
Slogan: FOR COMMUNITY HEALTH: it is the company's commitment to construct a
stable platform for the country's pharmaceutical industry, practically contribute to the
protection of public health to bring faith and happiness.
• Public health is a long-term and consistent goal.
• Always grasping - innovating - applying modern technology of pharmaceutical industry to
create high-quality products.
• Product quality is the highest commitment.
• Customer trust and confidence is a long-term goal.
• Customer benefit and prosperity is a long-term goal.
• Creativity - dedication - knowledge of employees is action motto.
TV.PHARM’s system includes:
1 - Office of the Corporation (Head Office: 27 Dien Bien Phu, Tra Vinh City, Tra Vinh
2 - 02 factories manufacturing pharmaceuticals: Nonbeta-lactam and Beta-lactam with
European technology. Meeting strict standards by the World Health Organization (WHO),
and the standards by the Ministry of Health of Vietnam
3 - 01 modern functional food factory (newly put into production from July 2013)
4 - Functional departments: stock, planning, finance, human resources, etc.
5 - The distribution system consists of 09 nationwide branches, distributed across 53
provinces and cities in the whole country.
6 - Export: Africa and Southeast Asia
7 - Product: TV.PHARM is currently licensed for issuing more than 300 kinds of products in
15 different groups, meeting the ordinary medical needs of the people.
1) Purpose of making this project:
Assist the Board of Directors, the relevant departments to systemize the program to raise
some solutions, instructions and coordination to control and well-implement the program.
2) Name of the project: Project of implementing the modernization – professionalism of
management work at TV.PHARM by equipping, operating and applying information
technology, in the period of 2013-2020.
3) The situation of applying information technology in TV.PHARM in recent time:
The investment in information technology in TV.PHARM to serve the business goals such
as supporting operation activities, supporting to make management decisions, supporting
the development of some strategic to achieve competitive advantage, etc. to help the
Company define the investment routine and relationships among the components in the
overall picture of the information technology applications in TV.PHARM.
3.1.1) Investment in IT infrastructure
• TV.PHARM has put into use the basic equipment for hardware, software and manpower.
This is the initial investment. The level of “basic” equipment may not be homogeneous,
however, it needs to achieve some main requirements on technological infrastructure
(hardware & software) fully equipped to deploy a number of the company’s regularly used
applications such as computer, setting up a LAN network, WAN network, setting up Internet
connections, communication environment among the offices within the company or among
the partners; about the people trained to be able to use the infrastructure in a number of the
operation or management works of the Company.
• For all departments, official employees at the Company and branches are equipped with
the basic means of technology such as personal computers, telephones, each unit is
equipped with some more printers, fax machines, photo copy machines and scanners.
• For technical departments, there will have the appropriate professional equipment: such as
color printers, toxicology testing machines, etc.
• Department directors, unit heads are equipped with laptops, 3g mobile internet, etc. The
company’s executives are equipped with tablets, high-speed computers to be able to manage
and run the work smoothly.
• In addition, high-speed internet connectivity in all units helps to exchange information and
connect smoothly and easily.
• TV.PHARM owns its webmail system and website for information communication,
exchange and image and brand promotion.
• For product research and development: applying advanced technology of Europe in
product research, machinery and equipment for research are modernized.
• For product package production and design: applying information technology to make
production planning convenient, scientific, the manufacturing processes are synchronized,
to limit some errors that may happen. The packaging design is also faster, more accurate and
in a better quality.
• The exchange with customers, customer care and capturing customer information are
quickly and saving a lot of costs. For example, previously when you want to capture the
market, survey product consumption trend or customer care, etc., TV.PHARM employees or
different departments can outsource or directly come to the end user to interview or capture
some information. Today, thanks to the application of information technology and internet,
capturing contact information of customers can be done via email or phone to customers, to
obtain the information that the company needs. As a result, the costs and workforce are
reduced and do not affect customers.
• For sales management: information technology is applied in market grasp, market demand
forecasting, ordering, inventory handling, movement of goods, etc. For example: Previously
receiving orders and order processing are normally done by fax or phone, so it can be costly
and exchange information is incorrect. Now thanks to the application of information
technology, the processing of orders is possible by email: mail sent by customers in sample
forms, and the division in charge of receiving orders will collect and handle. Processing
time will be faster and more accurate, the cost will be less. Similarly, inventory management
are easier and more accurate. Instead of manually checking, papers, now it is able use some
software or computer to check with higher accuracy.
3.1.2) Operation, management application enhancement:
• The goal of this phase is information technology investment to enhance operational
efficiency and support the functional divisions in the Company, specifically for activities of
the functional departments or task-based working teams.
• By investing, applying and operating the software system on financial management, sales,
business and marketing. Up to now it is able to say this is a strategic breakthrough with
right direction. The construction and application of the system has contributed to improving
the efficiency of management and business activities at TV.PHARM
3.1.3) In addition, TV.PHARM also successfully applies other media means: such as
synchronous use of email system, email and internet use in the exchange of information,
website use in product introduction and image and brand promotion.
• The application of information technology in TV.PHARM is also reflected by holding
some meetings through internet media such as skype. Or the important meetings are
presented, it helps to increase critical ability.
3.2 Things which have not been done yet:
Due to the transition from a state-owned enterprise to joint stock company, computerization
is currently incomprehensive and some senior officers have difficulty in accessing
Internet and email is not considered a legitimate transaction at the company. This sometimes
causes some disadvantages for the work due to interruption.
4) The need for investment in corporate management systems:
In the context of general difficulties of the economy, businesses are still reluctant to invest
money in technology to recovery the growth since the Great Depression. They are no longer
willing to invest in technology, instead, the businesses have focused on exploiting
technology to create some values for themselves.
For TV.PHARM, in the leadership transition period, the new Board of Directors recognizes
the need for changing management practices to meet the needs of management of
TV.PHARM in the new period. Pharmaceutical industry is the most competitive in the
current period. The businesses have to compete not only with the world's leading
pharmaceutical companies, but also with many domestic enterprises. In the context that the
majority of pharmaceutical companies in Vietnam are originally from state-owned
enterprises, capital for business renewal is not much. This may affect the position of
Vietnamese businesses. In this context, if any business can develop a modern management
method, qualified human resources, it will have an advantage in the marketplace. Early
recognition of the importance of information technology application in business,
TV.PHARM’s leaders has invested in information management system through each stage.
5) Project purpose
• Maximizing the level of information exchange
• Providing timely information
• Integrating information across the entire supply chain
• Reducing work management, operation and coordination time
• Decentralizing in decision making to the related levels easily, fast and efficiently
• Reducing operating costs for the company
• Decreasing inventories
• Improving business operations of the Company
• Sharing information for the operational parts
• Standardizing the operational processes and activities of the company
• Maintaining and enhancing the competitive advantage of the company
• Improving management and customer care activities
• Managing the processes
6) Project requirements:
6.1: Functional requirements
a) Stage 1: 2013 - 2014
Financial management: This functional group includes the main functions which are sales
accounting, ordering accounting, manufacturing cost accounting, general accounting,
allowing the company to control the whole receivables, payables, general expenses and
multi- dimensional detailed revenue, money management subsystem, budget supporting for
budgeting, consolidation of reports from member units. In addition, the financial
management functions are also incorporated with other functions such as production
management, inventory, receivables and payables, etc. Through financial management
requirements in the system, the leaders want to identify and manage some factors related to
some fields such as finance, accounting, liabilities, stock, inventory, ordering, production
Production management: Pharmacy is a unique field, directly affecting public health. So
the pharmaceutical manufacturing process at TV.PHARM has to strictly comply with not
only the regulations by the Ministry of Health, the World Health Organization, but also the
regulations related to sanitation and environment. Besides, now with the synchronization
and automation of the production assemblies, TV.PHARM also applies strictly ISO 90012012 standard. So, for the production function, the Company’s management board wishes
that the stages in the production must comply with the procedures, with lean manufacturing,
science, cost savings, maximizing labor productivity and machinery capacity.
Material demand planning
Operating system manufacturers of TV.PHARM
In addition to also focus on the production planning, the jail materials, packaging,
manufacturing items to meet customers' needs most effectively. This function allows the
planning and monitoring the production process. Based on the data produced by the plan or
order. The system starts from the construction, calculation demand of raw materials,
machinery and labor from the production norms set by the unit. Based on these factors on
-time delivery, human resources and machinery to establish the plan, the plan orders. All
real-time data analysis enables timely production adjustments. The system also features the
work to the public at the same time, the plan interrupted by objective factors arising in the
production process to make adjustments, it is produced in accordance with the plans and the
requirements set out.
- Inventory management: This function is to manage the entire warehouse operations for
TV.PHARM arises. Helping units and functional departments understand the company
exists goods depot and transit and warehouse branch. Since then plans to coordinate timely
supply of goods to the market, the lack of restrictions and avoid too much inventory. This
the production, etc.
- Sales management: This function helps businesses track and manage the entire sales
process operations include management quotations, track customer orders, managing the
radio conditions mathematics, the mode of payment, credit to each customer with different
criteria sale of enterprises as wholesale and deferred payment, deposit, distributors, otc
customers, etc. Based on applications customer program allows you to set the plan for
customer delivery. Issue invoices and track control switch receivable at the end of a sales
transaction. From sales data, conduct analysis and evaluation of handling business sales
process of businesses. This function allows to capture daily sales, weekly, monthly,
quarterly of each branch, region, domain, etc. which can seize control of the situation and
sales, sales, number of customers, etc. It also said the debt customers, etc.
Example on sales process
Standard sales process in TV.PHARM
Marketing management: provides functionality to create database customers, including
customer information, sales, address, interests, etc. thereby creating the basis for customer
care, and also sales channel is effectively monitored. By this is also the basis of information
search, evaluation of potential class customers, customer prospects, loyal customers.
Planning and conducting contact the content is recorded meetings and exchanges with
customers / suppliers until terminated by order of the results of the customer / supplier.
Module is also designed to monitor the management of information about the campaign,
evaluate the effectiveness of promotions and advertising that businesses are implementing,
analyzing customer data at multiple angles different for planning the development of the
b) Stage 2: 2015
- Human Resources – Salary Management: Function for creating database of employee
records, storing decisions, documents involved in employees’ working time in the unit. The
sub-system allows timekeeping and payroll for each employee, each department or each
employee group by many criteria different. In a garment company, payroll for direct
production workers is complex and based on the productivity of workers, unit price of each
order, the market price at that time, shift production, etc. and should be monitored publicly
via electronic timesheets. Thanks to the parameter system allowing reporting and
determining flexible payroll forms. This functions meets most of payroll operations for all
kinds of businesses, such as: Advance payment management in extraordinary periods,
supervising and participating in the processes in paying and enjoying insurance forms,
income tax payment obligations, salary and bonus increase process, etc.
- Approving to work
- Not going through probation time
Information on personal
Information on personal
Information on allowance
based on staffing regulations
Business planning Production plan
Diagram of the functional requirements in the management information system
II – Project’s bindings:
2.1: Binding of costs
The biggest cost in the budget for the implementation is identified to be in the
implementation part.. Determine the cost before the items will help ensure the
implementation progress and quality, otherwise, it will be easy to get bogged down and fail.
Software development costs include many items, such as: costs for copyright,
implementation support, consulting, system maintenance and operation, etc. In addition,
there are some cost of general IT application infrastructure such as hardware, network
Implementation cost: Often accounting for the largest proportion of the total investment
costs for information technology. The implementation includes installation, training, system
settings, converting the old system to the new one, operation, etc. The cost is determined
based on the unit price of labor with the implementation time and sub-systems.
Cost on support before, during and after implementation: Typically the cost for preproject consultancy and survey, supporting supervision and implementation and supporting
Cost on hardware and network infrastructure: Hardware paralleled in TV.PHARM’s
information system includes main server systems, workstations, PCs, disk arrays, UPS, etc.
Moreover, there are other servers required for TV.PHARM’s activities like email
management main server (email server), Internet service management main server (Internet
server), general file management main server (file server).
All databases are stored in TV.PHARM, but to avoid some risks, the Company allows
sharing main server facilities at some areas: HCMC Branch, Hanoi Branch, Da Nang
Branch. The server at the Company has access to any server in the decentralized branches.
At the beginning of each month, the member servers are responsible for the transmission of
data to the central server for easy management report collection in the best way.
PROPOSED COST FOR THE PROJECT
Copyright, surveying, consulting
Maintenance and other costs
Hardware paralleled in TV.PHARM’s information system
includes main server systems, workstations, PCs, disk arrays,
andUPS, etc. Moreover, there are other servers required for
TV.PHARM’s activities like email management main server
(email server), Internet service management main server
(Internet server), general file management main server (file
Including many items, such as: costs for copyright,
implementation support, consulting, system maintenance and
Software copyrightoperation, etc. In addition, there are some cost of general IT 27%
Often accounting for the largest proportion of the total
implementation includes installation, training, system settings, 42%
converting the old system to the new one, operation, etc. The
cost is determined based on the unit price of labor with the
implementation time and sub-systems.
Training the leaders, officials and employees in TV.PHARM
on system transfer.
Including: Operating manual; Operating book; Reference
book; Instructing book for system management.
service and otherHelps to deal with operating problems and other matters arisen.
7) Establishment of project committee:
• General Director – Committee Chief
• Administrative Deputy General Director: Standing Deputy Committee Chief
• Business Deputy General Director: Member
• Production Deputy General Director: Member
• HR Director: Member
• Finance Director: Member
• Planning Director: Member
• Business Director: Member
• Director of Marketing Department: Member
• Secretariat Committee: Deputy Director of Organization Department and the General
8. TABLE ON PROJECT MANAGEMENT PROGRESS – PROPOSED TO BE COMPLETED IN 2 YEARS (IN 2 PHASES)
Phase 1: including the packages: Financial management, inventory management, sales management, marketing management, etc.
Pre-feasibility and feasibility
evaluation for project
Board of Directors
In detailed plan, the solution
March 31, 2013
presented with the proposal to
through some basic levels,
April 2, 2013
April 15, 2013
April 17, 2013
May 15, 2013
This is a very important stage,
departments and their
playing a decisive role in the
success of the entire project.
Surveying, taking ideas from
The departments makes as
many comments as possible on
the actual operation processes
Adjusting the project and
transferring the order
Approving the unit, signing
Implementing Phase I
May 17, 2013
May 28, 2013
June 1, 2013
August 1, 2013
Unit implementing the service
Project committee &
Board of Directors
This is an important stage,
which must be implemented
continuously and constantly
10 Commission and hand-over
9) Detailed implementation, including:
• Conducting pre-assessment & full package evaluation for the project
• Project planning
• Analysis of the system’s structure and configuration
• Training implementation teams
• Inspection and testing
• Training operating and using human resources teams
• Actual operation
• Adjustment and maintenance
Training end users
Putting the system
Generally, PROJECT OF APPLYING INFORMATION TECHNOLOGY INTO
TV.PHARM is quite detailed. However, this is a great project, the Company must consider
carefully the costs, besides, training of human resources is equally important. Also by way of
deeply thinking by the leaders, the company has been gradually going up and standing
firmly on the pharmaceutical market.
Raising a development strategy for the company is a story and finding and applying
information system to implement the strategy is a big question. Suggesting an information
management system for a company is not an easy thing, it is a process of research by the
Company’s leaders and managers, when suggesting public management strategy by
information system, the Company’s leaders and managers must have a clear understanding
about the external factors affecting the company and the possibilities that the company can
provide to achieve this strategic objective.
Information technology is an inevitable push and expands a vast space to companies to
improve their competitive position quickly. However, application of information technology
is an technological advance, it is able to penetrate into every industry, every sector, making
fundamental changes in both process and product, demand and supply. These companies
need to be aware of the possibility of the application of information technology. They should
create the conditions for better organization and pay greater attention to developing the
strategic vision of the possible applications of information technology, not only in the
companies themselves but also in the corporate network. Moreover, supporting policies by
intermediary organizations such as professional organizations and the government are also
essential. For Vietnam, in the context that the SOEs dominate the economy, to improve the
competitive position, by way of "thinking shortly, taking the initial" first of all, it is
important to realize the core problem of popularity, acceptance and application of