Demanding Ethical and
Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.
WHAT are ETHICS?
• Ethics The standards of moral behavior.
Behaviors that are accepted by society as right
Doing What Is Right…
As You Know It To Be Right.
BASIC MORAL VALUES
• Respect for human life
• Self control
Ethics Begins With Each
Stem From Individual
More Than Legality
a situation requiring a choice between
equally undesirable alternatives.
with Each of Us
FACING ETHICAL DILEMMAS
• Ask yourself these
- Is it legal?
- Is it balanced?
- How will it make
me feel about
The TI Ethics Quick Test
- Is the action legal?
- Does it comply with our values?
- If you do it, will you feel bad?
- How will it look in the newspaper?
- If you know it's wrong, don't do it!
- If you're not sure, ask.
- Keep asking until you get an
For copies of the card or further
information, contact the TI Ethics
Office at 1-800-33-ETHIC.
(This information is provided to TI
employees on a business-card size
mini-pamphlet to carry with them.)
• An increasing number of companies have
adopted written codes of ethics.
• ComplianceBased Ethics Code Emphasize
preventing unlawful behavior by increasing control
and by penalizing wrongdoers.
• IntegrityBased Ethics Code Define the
organization’s guiding values, create an environment
that supports ethically sound behavior and stress a
shared accountability among employees.
• Trust between workers and
managers must be based on
tfairness, honesty, openness
hand moral integrity.
• Leadership can help instill
corporate values in
HOW to IMPROVE AMERICA’S
1. Top management must adopt and
unconditionally support an explicit corporate
code of conduct.
2. Employees must understand that senior
management expects all employees to act
3. Managers and others must be trained to consider
the ethical implications of all business decisions.
HOW to IMPROVE AMERICA’S
BUSINESS ETHICS, cont.
4. An ethics office must be set up with which
employees can communicate anonymously.
Whistleblowers People who report illegal or
5. Involve outsiders such as
distributors and customers.
6. The ethics code must be
Social responsibility is
management’s obligation to
make choices and take actions
that contribute to the welfare
and interests of society as well
as to those of the
• Corporate Responsibility Includes everything
from hiring minority workers to making safe products,
minimizing pollution, using energy wisely, and
providing a safe work environment.
• Corporate Policy The position a firm takes on
social and political issues.
• Corporate Philanthropy Includes charitable
Most Generous Celebrities
UN Messenger of Peace
Angelina Jolie & Brad Pitt
Make it Right Foundation; UN
Michael J. Fox
Michael J. Fox Foundation for
Keep a Child Alive;
Frum Tha Ground Up
Sir Elton John
Elton John AIDS Foundation
GreenDimes; H2O Africa;
Running the Sahara
Source: Parade Magazine, www.parade.com, July 8, 2010.
World’s Biggest Givers
Malaria, public health, education
Human rights, democracy
Source: Forbes, June 6, 2011.
RESPONSIBILITY to CONSUMERS
PRESIDENT KENNEDY’S BASIC
RIGHTS of CONSUMERS
• The Right to Safety
• The Right to be Informed
• The Right to Choose
• The Right to be Heard
Responsibilities to Customers
The Right to Be Safe. Safe operation of products, avoiding product liability.
The Right to Be Informed. Avoiding false or misleading advertising and providing
effective customer service.
The Right to Choose. Ability of consumers to choose the products and services they
The Right to Be Heard. Ability of consumers to
express legitimate complaints to the appropriate parties.
Consumer Product Safety Commission