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Business communication building critical skill 6th module028


Twenty Eight

Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

Learning Objectives
LO 28-1 Select job application letters for
different situations.
LO 28-2 Contrast differences among job
application letters.
LO 28-3 Compare similarities among job
application letters.
LO 28-4 Examine methods for specific
company targeting.

Learning Objectives
LO 28-5 Apply principles for T-letters.
LO 28-6 Apply principles for appropriate job
application letter length.
LO 28-7 Apply principles for good job
application letter tone.
LO 28-8 Apply principles for e-mail job
application letters.

Job Application Letters
In your letter, focus on:

 Major requirements of the job.
 Points that separate you from other applicants.
 Points that show your knowledge of the
 Qualities that every employer values.


Job Application Letters
To make the letter professional:

Use a standard font.
Address your letter to a specific person.
Don’t mention relatives’ names.
Omit unnecessary personal information.
In general, use a conservative style.
Edit and proofread carefully.


Allocating Time in Writing a Job
Application Letter


What kind of letter should I use?

Solicited letter

 You know the company is hiring.
 You’ve seen an ad
 you’ve been advised to apply by a professor or
 You’ve read in a trade publication that the
company is expanding


What kind of letter should I use?

Prospecting letter

 You may want to work for an organization which
has not announced that it has openings in your
 These help you tap into
the “hidden job market.”


How are the two letters different?
When you know the company is hiring, organize your letter in this way:

State that you are applying for the job.

Develop major qualifications in detail.

Develop other qualifications, even if the source didn’t ask for them.

Ask for an interview.


A Solicited Letter


How are the two letters different?
When you don’t have any evidence that the
company is hiring, organize your letter this way:
 Catch the reader’s interest
 Create a bridge between the attention-getter
and your qualifications.
 Develop your strong points in detail.
 Ask for an interview.

A Prospecting Letter


What parts of the two letters
are the same?


What parts of the two letters
are the same?


Targeting a Specific Company
in Your Letter


Can I use T-letters?

Use a T-letter if the employer prefers it.

To create a T-letter

 Determine job duties and how you match them.
 Use bullet points to highlight duties and your
 Use a solicited or unsolicited introduction.
 Ask for an interview.


A Solicited T-letter
 T-letters offer the
advantage of
skimming but with
some of the narrative
qualities of a letter


How long should my letter be?

A short letter throws away an opportunity to be persuasive; suggest that you have aren’t very interested in the job.

If you need more than a page, use it.

The extra space gives you room to be more specific about what you’ve done


The company wants an e-mail
application. What should I do?

Put the job number or title for which you’re applying in your subject line and in the first paragraph.

Prepare your letter in a word-processing program with a spell-checker to make it easier to edit and proof the document.


The company wants an e-mail
application. What should I do?

Don’t send anything in all capital letters.

Don’t use smiley faces or other emoticons.

Put your name and e-mail address at the end of the message.


An E-Mail Application Letter


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