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Business communication building critical skill 6th module015

Choosing the
Right Word

Module Fifteen

McGraw-Hill/Irwin

Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.


Learning Objectives
LO 15-1 Recognize value in using the right words.
LO 15-2 Apply strategies for critical thinking in
reading, writing, and beyond.
LO 15-3 Explain principles for word definition.
LO 15-4 Distinguish acceptable jargon from
other types.
LO 15-5 Define words with similar sounds but
different meanings.
15-2



Choosing the Right Words
 Accurate Words
 Mean what you say.

 Appropriate Words
 Convey the attitudes
you want.

15-3


Choosing the Right Words
 Familiar Words
 Are easy to read and understand.

 Technical Jargon
 Should only be used when essential.

15-4


Does using the right word
really matter?
 Denotation
 A word’s literal or dictionary meaning.
 Pound denotes weight, an animal shelter, a unit
of money, or to hit.

15-5


Does using the right word
really matter?
 Bypassing
 When two people use
the same word to
mean different things.

15-6




Does using the right word
really matter?
 Risk may be an efficiency issue at Amoco,
but the Environmental Protection Agency
may use risk to mean political peril or a
health risk.
 Use accurate words to reduce bypassing or,
where appropriate, a definition.

15-7


Does using the right word
really matter?
 Connotation
 The emotional
colorings or
associations that
accompany a word.
 Preowned has a more
positive connotation
than used.

15-8


Does using the right word
really matter?
 Use familiar words
that are in almost
everyone’s
vocabulary.
 Short, common words
sound friendlier.

15-9


Does using the right word
really matter?
Four exceptions
1.Use a long word if it is the only word that expresses
your meaning exactly
2.Use a long word or phrase if it is more familiar than a
short word
3.Use a long word if its connotations are more
appropriate
4.Use a long word if the discourse community prefers
it.
15-10


Thinking Critically
 In its most basic sense, critical thinking
means using precise words and asking
questions about what you read and hear.
 In its most advanced sense, critical thinking
means asking about and challenging
fundamental assumptions.

15-11


Is it OK to use jargon?
 The first kind of jargon is the specialized
terminology of a technical field
 The second kind of jargon is business jargon
 sometimes called businessese
 as per your request, enclosed please find, please
do not hesitate.

15-12


Getting Rid of Business Jargon

15-13


What words confuse some writers?






Accept/Except
Affect/Effect
A lot/Allot
Among/Between
Compose/ Comprise

 Fewer/Less
 It’s/Its
 Stationary/
Stationery
 To/Two/Too
 Your/You’re

15-14



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