Tải bản đầy đủ

Business communication building critical skill 6th module001

Business
Communication,
Management,
and Success
Module One
©2014 The McGraw-Hill Companies, Inc.  All rights reserved
McGraw-Hill/Irwin

Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.


Learning Objectives
LO 1-1 Recognize myths about on-the-job writing.
LO 1-2 Distinguish business communication from other
school writing.
LO 1-3 Explain accomplishments through
communication.

1-2



Learning Objectives
LO 1-4 Understand costs for business communication.
LO 1-5 Define criteria for effective messages.
LO 1-6 Apply strategies for communication analysis.
LO 1-7 Apply strategies for creative thinking.

1-3


Verbal and Nonverbal Communication
 Verbal Communication
 Face-to-Face/Phone Conversations/Meetings
 E-mail/Voice-Mail Messages
 Letters, Memos, and Reports

1-4


Verbal and Nonverbal Communication
 Nonverbal Communication
 Pictures/Company Logos
 Gestures/Body Language
 Who Sits Whereat a Meeting
 How Long a Visitor is Kept Waiting

1-5


Workplace Communication Challenges
 40 million people in the U.S. alone have limited
literacy skills, including some college graduates.
 States spend more than $220 million annually on
remedial writing programs for employees.

1-6


Workplace Communication Challenges
 Corporations may spend $3.1 billion annually to fix
problems from writing deficiencies.


 Two-thirds of private-sector employers surveyed
said writing was an important responsibility for
employees

1-7


Workplace Communication Challenges
 Good communication skills are vital in today’s
workplace.
 Technology is making the globe a smaller and busier
place, one where messages must be understood
immediately.
 The better an employee’s communication skills are,
the better his chance for success.

1-8


Myths About Workplace Writing
 “Secretaries will do all my writing.”
 “I’ll use form letters or templates when I need to
write.”

1-9


Myths About Workplace Writing
 “I’m being hired as an accountant, not a writer.”
 “I’ll just pick up the phone.”

1-10


Business and School Writing
Business and School Writing differ based on:






Purpose.
Audience.
Information.
Organization.

 Style.
 Document design.
 Visuals.

1-11


What does communication
accomplish?
 Internal
 Subordinates
 Supervisors
 Peers

1-12


The Internal Audiences of the
Sales Manager—West
Figure 1.1

1-13


What does communication
accomplish?
 External
 Customers/Stockholders
 Unions/Government Agencies
 Press/General Public

1-14


The Corporation’s
External Audiences
Figure 1.2

1-15


Basic Purposes
 Workplace writing can have one or more of these
basic purposes:
 To inform.
 To request or to persuade.
 To build goodwill.

1-16


How much does correspondence cost?
 Employers paid an average of $23.50 per hour per
employee for wages and benefits.
 At that rate, an employer would pay $21.15 for an
employee’s time spent writing a typical letter

1-17


How much does correspondence cost?
Bad writing wastes time by:
Taking more time to read
Requiring more time to revise
Confusing ideas
Delaying action

1-18


What makes a message effective?






Is clear.
Is complete.
Is correct.
Saves the reader’s time.
Builds goodwill.

1-19


How should I analyze business
communication situations?






What’s at stake— to whom?
Should you send a message?
What channel should you use?
What should you say?
How should you say it?

1-20


PAIBOC
P
A
I

What are your purposes in writing?
Who is (are) your audiences?
What information must your message include?

1-21


PAIBOC
B

What reasons or reader benefits can you use to
support your position?

O

What objections can you expect your reader(s) to
have?

C

How will the context affect reader response?

1-22


Thinking Creatively
 Creativity is essential to success in business and
business communication.
 Thinking creatively often means shedding common
paradigms.

1-23


Thinking Creatively
 Ways to become more creative include
 brainstorming,
 working within limits,
 consciously seeking problems or dissonances that
need work.

1-24



Tài liệu bạn tìm kiếm đã sẵn sàng tải về

Tải bản đầy đủ ngay

×