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Business communication building critical skill 3rd by locker module 22

PPT
PPT

Module
Module 22
22
Finding,
Finding,Analyzing,
Analyzing,
and
andDocumenting
Documenting
Information
Information

McGraw-Hill/Irwin

©2007, The McGraw-Hill Companies, All Rights


22-2


Finding,
Finding, Analyzing,
Analyzing, and
and
Documenting
Documenting Information
Information
 To learn how to
 Find information online and in print.
 Write questions for surveys and
interviews.
 Analyze information.
 Use the Internet for research.


22-3

Proposals
Proposals and
and Progress
Progress
Reports
Reports
Start by answering these questions:
 How can I find information online and
in print?
 How do I write questions for surveys
and interviews?
 How do I decide whom to survey or
interview?
 How should I analyze the information
I’ve collected?
 How should I document sources?


22-4

Types
Types of


of Research
Research
 Primary
 Gathers new information.
 Includes surveys, interviews, and
observations.

 Secondary
 Retrieves published information.
 Includes library research and online
searches.


22-5

Electronic
Electronic Research
Research Sources
Sources
 Databases
 Black Studies on Disc
 Handbook of Latin American Studies
 LEXIS/NEXIS Services
 Newspaper Abstracts
 Peterson’s College Database
 Women’s Resources International


22-6

Web
Web Research
Research Sources
Sources
 Britannica Online
 Business Week
(Online)
 International
Business Kiosk
 The WWW Virtual
Library
 U.S. Census
(Online)


22-7

Print
Print Research
Research Sources
Sources
 Indexes
 Business Periodicals Index

 Facts, Figures, and Forecasts
 Moody’s Manuals

 U.S. Census Reports
 Census of Manufacturers

 International Business &
Government
 Dun and Bradstreet’s Principal
International Businesses


22-8

Surveys
Surveys and
and Interviews
Interviews
 Surveys question many people.
 Interviews are structured conversations
with someone.
 When asking questions
 Use phrasing that doesn’t bias the response.
 Avoid questions that make assumptions about
your audience.
 Use words that mean the same thing to you and
your audience.


22-9

Types
Types of
of Questions
Questions
 Open
 Do not lock the subject into any sort of
response.
 How could we improve service to you?

 Closed
 Have a limited number of possible
responses.
 What is your date of birth?

 Branching
 Direct different respondents to a different
part of the questionnaire.


2210

Types
Types of
of Samples
Samples

 Random
 Each person in a population has an
equal chance of being selected.

 Convenience
 Respondents are easy to get.

 Judgment
 Respondents have views which
seem useful.


2211

After
After You
You Collect
Collect Data
Data
 Understand the source of the
data.
 Analyze numbers.
 Analyze words.
 Check your logic.
 Document sources.
 Use MLA or APA Format.



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