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Tài liệu IE Brown Executive MBA- Liberal Arts meets the Developing innovative leaders for a changing world ppt

Liberal Arts meets the MBA
IE Brown Executive MBA
Developing innovative leaders for a changing world
Brown University, located in Providence, Rhode Island, is one of
the most highly esteemed universities in the U.S and a member
of the Ivy League. Its superlative programs in undergraduate,
graduate, and medical education are characterized by a
distinctive academic philosophy, a world-class faculty, and a
tradition of innovative and rigorous multidisciplinary study.
Brown’s mission is to serve the community, the nation, and the
world by educating and preparing students—in the words of its
original charter—”to discharge the oces of life with usefulness
and reputation.” Brown attracts independent, motivated and
open-minded students with global interests.
Combining IE’s strength in interdisciplinary management
education and Brown’s excellence in the humanities, social,
biological and physical sciences, the two schools have created the
new IE Brown Executive MBA with a single purpose: to develop
informed, globally-minded, and innovative leaders.
In 2009, IE Business School and Brown University formed
a broad-based partnership, bringing together one of the

world’s leading business schools and a globally distinguished
research university. This unique partnership rests on strong
shared values and a common vision. Brown and IE share
a commitment to academic excellence, student-centered
learning, innovation in teaching and research driven by
entrepreneurial thinking and interdisciplinary exchange.
The two schools are bound by a common vision of higher
education institutions as the critical knowledge hubs of
the twenty-first century where students, academics and
practitioners come together to learn, grow and to transform
the world around them.
Madrid-based IE Business School is consistently ranked as one
of the best business schools in the world. Since its founding
in 1973 as an independent, post-graduate institution,
it has earned a reputation as a particularly innovative,
entrepreneurial school that has transformed management
education with practice-oriented programs, incorporation of
the humanities into business training, and the use of blended-
learning methodologies combining online and face-to-face
IE and Brown:
two world-class institutions,
one unique experience
in management education.
The IE Brown
IE Business School
Brown University
IE Brown Executive MBA
Santiago Iñiguez
Dean of IE Business School
“This initiative comes at a particularly propitious time, as the global
economic situation calls for a systematic rethinking of financial
systems and management paradigms. There needs to be a much
wider approach to understanding the role of corporations and
managers within our global society. Managers need to be exposed
to broader philosophies and schools of thought, building a wider
vision of value creation and sustainability. This alliance is a major step
forward in developing a higher education model which is focused on

developing students who are global citizens as well as well rounded
David Kertzer
Provost, Brown University
“This partnership gives us an opportunity to create a new model of
leadership education, one that fuses the breadth, creativity, and rigor
of the liberal arts with the latest innovative approaches to training
managers and entrepreneurs for the global challenges of the twenty-
rst century. Successfully meeting those challenges will require a
generation of leaders who understand the cultural, social, political
and scientic changes that are transforming our world, and who can
apply the research and analytical tools they acquire in dynamic and
complex environments.”
* With its triple
accreditation in
management education
AMBA), IE Business
School is the degree
granting institution for
the program. Since Brown
currently does not confer
business degrees, the
program is not credit
bearing within Brown
The IE Brown Executive MBA* is a highly innovative program designed to provide senior
managers with the opportunity to develop and broaden their management and leadership
skills in an intensive, international environment. The program brings together faculty
from two leading academic institutions, integrating leading management thinking with
wider perspectives from the humanities, social sciences, engineering, and life sciences. The
program is based on a unique interdisciplinary approach, and was specically developed
by leading faculty members from IE and Brown to help participants excel in an ever more
complex and challenging global economy. The program combines the very best of both
schools’ vast experience and expertise. The shared values of both institutions, including
a distinctly international focus, a strong commitment to the value of diversity and an
entrepreneurial mindset, are strengthened even further through this partnership.
A recognized leader in
management education
IE is consistently ranked by
BusinessWeek, the Wall Street Journal,
The Economist, and the Financial
Times as one of the best business
schools in the world. The school also
enjoys “triple crown” status having
been accredited by the world’s three
leading quality control bodies.
Global footprint
Based in Madrid, IE is a global
school with students from
more than 80 nationalities
enrolled in its programs at
any given point. With oces
in 23 countries worldwide, IE
has a truly global footprint.
Diversity is felt not only in
IE’s student body, but also
in its broadly international
faculty of leading academics
and successful practicing
managers and entrepreneurs.
Diversity is a powerful source
of innovation in global
organizations, the world of
business and beyond.
IE Alumni network
The IE alumni community
comprises over 40,000
former students who
hold management and
leadership positions in
over 100 countries.
Cosmopolitan citizens
Economic value creation and
sustainability must go together.
IE’s leadership in this area has been
recognized by leaders in this eld,
including the Aspen Institute, which
ranked IE 9
worldwide and 1
Europe in its “Beyond Grey Pinstripes”
A tradition of excellence
Brown University, a member of the Ivy
League, is renowned for the quality of
its teaching, research, and student-
centered curriculum. It was founded
in 1764, making it the USA’s seventh-
oldest institution of higher education.
Global reach
Brown draws excellent
students from around
the globe, creating a
learning community
of extraordinarily rich
diversity, experience
and knowledge.
IE and Brown
a unique blend, a unique program
Intellectually restless
Brown students and
faculty are typically
innovative, creative, and
intellectually restless,
never satised with the
conventional way of
doing things, always
eager to cross boundaries
and to experiment with
new approaches to
solving problems.
Actionable knowledge and critical skills
IE management programs not only impart the
most up-to-date management tools and insights
in an eminently practical way but also develop
participants’ skills in
critical areas such as
leadership, creativity,
critical thinking,
team work, and
Blended learning
A pioneer in quality
online education,
IE has developed
an innovative
methodology that
transposes into a
virtual environment
the participant-
centered analysis of
real-life business cases
facilitated by full-time
faculty members.
The methodology
is designed for
executives on the go
as participants can join
class discussion from
anywhere at any time.
Bringing together learners and researchers from
broadly dierent experiences enables us to learn
from one another and to open up possibilities for
creativity and discovery that would be missing
in a more homogeneous environment. Our
faculty and students work together to discover,
understand and build new knowledge.
Brown graduates
Brown’s alumni have
gone on to leadership
positions in multi-national
enterprises, both prot
and not-for-prot, in
media, science, the arts,
government, scholarship
and all areas of human
endeavor. Contributing,
creating change and nding
life happiness seem to be
shared attributes of Brown
Social responsibility
We all have the power to
contribute, in family, work,
community and the larger
world. The goal of the Brown
curriculum is to create global
citizens who revel in and are
eager to contribute in a world
of multiplicity and change.
Discovery, understanding
and making a positive
dierence are values within the
educational experience and
for life.
Entrepreneurial spirit
Founded by a group
of entrepreneurs,
and a passion for
innovation permeate
the entire organization.
Entrepreneurship is a
mindset, a way of seeing
a world of opportunities
where others see only
challenges and obstacles.
Self reection and critical
Brown has traditionally
encouraged its students to study
broadly and deeply, to become
self-reective, and to develop a
moral core. Brown’s curriculum
encourages the exploration
of dierent ways of thinking,
judging, and imagining.
A tradition of inter-
disciplinary experience
At Brown a multi-
disciplinary culture
infuses the entire
curriculum. Faculty often
collaborate well beyond
the boundaries of their
core research, embracing
the value of multiple
approaches to problem-
solving, teaching and the
creation of knowledge.
Students develop
excellent analytical skills
and learn to apply these
in innovative problem
solving and enterprising
new initiatives. In a world
of vast information, these
students are among
the most sought-after
employees across all
Watson Institute for International Studies
Brown University’s Watson Institute for International Studies is a leading center for
research and teaching on some of the most important issues shaping the world,
including international security, inequality and development, global nance, media,
and democracy’s extension. Diverse in disciplinary orientations, Watson’s faculty works
in global research networks to consequentially engage policy makers and publics
in the address of abiding, and pressing, challenges. Watson extends the capacities
of a number of other Brown University missions and organizations consistent with
its mission, including the Year of India in 2009-10, the Center for Latin American and
Caribbean Studies, the International Writers Project, the William R. Rhodes Center for
International Economics and Finance and The Choices for the 21
Century Education
The CV Starr Program in Commerce, Organization and Entrepreneurship
The C.V. Starr Program in Commerce, Organizations, and Entrepreneurship (COE)
engages faculty and students in the study of commercial activity, entrepreneurship,
technological innovation, and the organizations within which such activity occurs. The
initiative spans a number of departments, disciplines, and co-curricular activities at
the University, and it supports the research of leading scholars at Brown. COE is the
second largest degree program at Brown University, and it educates students to be
creative and exible leaders in a range of careers.
Program in Innovation Management and Entrepreneurship (PRIME)
The Program in Innovation Management and Entrepreneurship supports a one year
professional Masters degree for young, technically trained students, providing them
with essential skills suitable for new venture creation, corporate new business creation
and technology management. The focus is on transforming technological capability
into novel products, services and new businesses. Typically, participants have recently
completed engineering or science degrees.
Academic Centers of Excellence
Academically, Brown University’s
contribution to the IE Brown Executive
MBA is anchored in several leading
interdisciplinary centers and programs:
Cogut Centre for the Humanities
Brown University has long oered unique focus
and quality in the humanities, combining the
preservation of knowledge with a spirit of
innovation and adventure. Brown has played
a unique role in the pioneering of new and
interdisciplinary work while at the same time
developing and advancing the frontiers of
knowledge within the humanistic disciplines.
The Cogut Center for the Humanities is poised to
build on these strengths at a moment of unique
institutional distinction and growth and also of
particular national and global urgency.
IE Business School
Brown University
IE Brown Executive MBA
IE Business School is fully accredited by the three leading
accreditation agencies in the management education
arena: AACSB, EQUIS and AMBA, guaranteeing the quality
and academic rigor of our programs.
Recognized excellence
• Master in Finance 2
worldwide June, 2011
• MBA 3
in Europe, 8
worldwide January, 2011
• European Business Schools 5
in Europe December, 2010
• Executive MBA 8
worldwide October, 2011
• Distance Learning -
International Executive MBA 1
worldwide February, 2010

• MBA 1
worldwide September, 2009
• MBA 3
worldwide August, 2011

• MBA 4
worldwide May, 2011

• Business School 1
in Europe, 3
worldwide September, 2011

• Ranking of Non-US school 3
worldwide November, 2010
IE Business School is recognized by the international press, who rank IE as a leading international business school.
Liberal Arts
meets the MBA
The IE Brown Executive MBA program aims to develop holistic managers and entrepreneurs, leaders with a global
vision of management – global in terms of geography, business functions, and business’ role in the world.
IE Business School
Brown University
IE Brown Executive MBA
A program designed
for professionals with a busy agenda
The program format and mode of delivery make it
accessible to participants anywhere in the world.
It is specically designed for senior managers and
entrepreneurs who wish to undertake a rigorous,
intensive, and transformational MBA program
without taking a break from their current job or
responsibilities. The program utilizes a part-time
blended methodology combining short face-to-
face periods with intermittent online study that is
optimized for the busy agendas of executives and
entrepreneurs on the go. This way, participants
get to continuously apply the insights gleaned
from the program in their jobs, fostering rapid
assimilation and deeper learning.
A program that is not for everyone
In keeping with the two schools’ values and strengths, the IE Brown Executive MBA
goes further than a traditional MBA. The program is designed to pose the pertinent
questions of our time and to foster critical inquiry in the best liberal arts tradition. The
IE Brown Executive MBA is particularly well-suited if you aspire to:
• … understand how the history, culture, and politics of countries and regions shape
the marketplace in a global business environment.
• … learn how the latest breakthroughs in science and engineering can become the
basis for breakout entrepreneurial businesses.
• … explore the critical role of human endeavor–from research and development
to the arts, culture and popular media–in shaping services and products to meet
emerging demands.
• … enjoy questioning conventional wisdom and critically examining fundamental
business concepts such as “market”, “rationality”, “value”, and “globalization”.
• … engage in a program that puts human beings–and the timeless insights of the
humanities – at the very center of management.
Designed against the backdrop of twenty-
rst century management and leadership
challenges, the program provides cutting-
edge training in all the functional areas of
management and cultivates leaders who are:
• entrepreneurially-minded employing
innovative thinking to turn challenges into
• globally-aware and inquisitive of the social,
political, economic, and technological changes
in the world;
• morally-grounded with a strong ethical
compass and an understanding that real
economic value creation must be socially and
environmentally sustainable;
• authentic, exible, and able to cope with
ambiguity – the attributes needed to manage
and lead in times of change.
The program
IE Business School
Brown University
IE Brown Executive MBA
• At the heart of the program sits the MBA Core. Comprising roughly two thirds
of all program sessions, the MBA Core familiarizes participants with the latest
management tools and concepts through courses in Marketing Management,
Organizational Behavior, Strategic Management, Accounting and Management
Control, Financial Management, Managerial Economics, Operations and Supply
Chain Management, Information Systems, Human Resources Management,
and General Management. Organized around real-life business cases, dynamic
class sessions draw on the diversity of participants’ professional experience,
backgrounds, and perspectives as professors develop and illustrate cutting-edge
• The Liberal Arts & Critical Studies module is inspired by the fact that the
globalized world is not at but intensely diverse and dierentiated, and that a focus
on the present and the future requires understanding of the past. Drawing from
areas including history, philosophy, legal studies, political science, anthropology,
the arts, and media studies, this module explores the historical roots and current
concerns underlying societies and cultures of the world. Topics and themes range
from dialogues and tensions between religion and secularization to capitalism and
its hidden economies, comparative ethics in political and economic contexts, and
the production of knowledge across cultural boundaries, from science to the arts.
• Another module focuses specically on Globalization & the Changing Context
of Business. The ability to sell, source, and draw on talent all over the world has
become the new business imperative. This requires a deep understanding of
the political and social forces shaping emerging markets and how this aects
management and business strategy. At the same time, global challenges from
climate change and migration ows to epidemics and transnational terrorism
constitute sources of disruptive change that will occupy the management agenda
for years to come.
• The objective of the Innovation Management & Entrepreneurship module is to
teach the innovation processes and develop the entrepreneurial skills associated
with the continuous creation of value in a business environment and social
context. The ability of a company to create new value for customers and end
users is essential to sustained growth. This module is therefore about participants
understanding corporate innovation processes and learning the leadership skills
associated with entrepreneurial management and new business development. The
pedagogical approach is that of ‘experiential learning’ in which the faculty provide
a framework for understanding, but the participants develop and sharpen their
skills by undertaking projects based upon relevant experiences drawn from their
own environment. The projects blend team and individual activities, culminating
in a business case. The project also incorporates the nuanced learnings from the
liberal arts and critical studies curriculum in framing the business case in a relevant
cultural, historical and geopolitical context.
The program is composed of six curriculum areas:
IE Business School
Brown University
IE Brown Executive MBA
Decision-Making &
Modes of Thinking
Leadership &
& Changing Context of
Liberal Arts
& Critical Studies
Innovation Management
& Entrepreneurship
• Skilled decision-making in a complex environment is the essence
of good management. The Decision-Making & Modes of
Thinking module focuses specically on the science and practice
of decision-making. Whereas most traditional management
education approaches decision-making as an objective process
in which information is gathered and weighed to arrive at ‘the
optimum’ solution, the module develops richness and insights
into the topic by drawing from dierent disciplinary traditions,
including philosophy, psychology, and sociology. Participants arrive
at a deeper understanding of their personal decision-making, and
the processes of other people. Companies are social networks of
individuals, and the module leads to an understanding of the
dynamics of interacting people and interactive thinking that is
essential for a mastery of decision-making within the modern
dynamic and complex business environment.
• The best business ideas and strategic insights are lost if
executives lack the skills to implement them. The Leadership
& Communication module focuses on the development of the
critical “interactive people skills” that set leaders apart. From
virtual teamwork to creativity, public speaking, and coaching, the
workshops of this module chart a personalized course to help each
participant become a more eective leader.
Lasting 15 months, the IE Brown Executive MBA comprises some
300 teaching sessions, roughly half of which are delivered during
ve face-to-face periods and the other half being taught via IE’s
proven and acclaimed online methodology. The program is highly
interactive, giving participants the opportunity to work closely
with their peers and with the faculty. The program relies heavily
on the case method, role-playing, and other participant-centered
learning techniques and much of the work is undertaken in teams
that are formed to maximize diversity.
IE Business School
Brown University
IE Brown Executive MBA
Core MBA Curriculum
Program length: 15 months
Liberal Arts & Critical Studies
Leadership & Communication
Innovation Management &
Decision-making &
Modes of Thinking
Globalization &
the Changing Context of Business
2 weeks
1 week
1 week
1 week
2 weeks
The online program components allow participants from
anywhere in the world and with any working timetable or
travelling requirements to attend the program. Online forum
discussions unfold asynchronously over four days and therefore
often go deeper than conventional face-to-face sessions as
students and professors have time to read contributions that have
been posted, digest and reect upon them, and then respond
with carefully thought out comments to the class. In a given week,
several discussions are held in parallel, which fosters linkages
across subjects and threads. Complementing the online forum
discussions, participants work with a variety of digital distance
learning tools, from video conferencing and instant messenger
to online documents and VOIP, to overcome geographical and
time constraints. Perhaps surprisingly, this connectedness builds
stronger communities among students, professors, and program
sta than in most face-to-face programs.
Start date: March 2012
IE Business School
Brown University
IE Brown Executive MBA
Application form
The application form provides the Admissions Committee with important
information when it comes to evaluating candidatures for masters degree
programs. In addition to the completed form, please enclose the following
documentation in your application package:
• Photocopies of complete university transcripts (complete with original or
copy bearing ocial stamp)
• Photocopy of passport or ID card
• One passport-size photo (with your name on the back)
• Curriculum Vitae (one page)
• Three essays (please refer to the application form for topics)
• Photocopies of diplomas or certicates accrediting courses, seminars or
programs undertaken by the candidate.
• Certicate of current work
• Two letters of recommendation written by professors, entrepreneurs,
freelance professionals or persons holding a management position
• Application fee
After receiving the application form and additional documentation the
Admissions Committee evaluates said documentation. The Committee then
determines which candidates will be invited to interview.
The IE Brown Executive MBA is a highly demanding program
and candidates are therefore subject to a rigorous selection
The main objective of the admissions process is to select
students with the greatest potential. We seek candidates
who are dynamic, motivated, creative, and who not only
present an excellent academic and professional background,
but also oer the kind of interpersonal skills that will permit
them to obtain maximum benet from the program.
Successful candidates will be able to demonstrate:
• Professional achievements
• Leadership potential
• Academic excellence
We employ a rolling admissions process and as such there is
no deadline for applications for a particular intake. However,
given the limited number of places on the program, we
recommend that you embark on the process many months,
before you intend to start.
Basic admissions criteria
• Undergraduate degree or equivalent (this requirement may
be waived in some cases).
• On average, 10 years’ work experience and a minimum of 3
years’ professional experience in a management position.
This unique program brings together IE and Brown renowned
faculty from a broad range of disciplines. Here are just some of
the professors you will be working with on the program:
IE Business School
Brown University
IE Brown Executive MBA
Mark Blyth
Brown University
PhD Columbia University
Political Economy
“Parts of the traditional MBA curriculum have been at the eye of the storm of the
nancial crisis. Abstract and formal theory was seen as part of the problem rather
than part of the solution. What the IE Brown program does is to draw on the
strengths of Brown, its depth in the historical sciences and the humanities, to put
that theory in context, grounding and contextualizing the knowledge needed to
perform in a networked economy.”
Seth Rockman
Brown University
PhD University of California at Davies
“Global integration isn’t a product of the last two decades, but rather of the last
ve hundred years. The nancial and moral success of business in the twenty-rst
century is urgently connected to that history.”
Joachim Krueger
Brown University
PhD University of Oregon
“Today’s international executive looks beyond traditional geographical
and disciplinary boundaries. The successful executive understands diverse
perceptions, assumptions, and practices in light of their cultural context.”
Angus Kingon
Brown University
South Africa
PhD University of South Africa
Entrepreneurship and Organizational Studies; Engineering
“The imperative facing the leaders of today’s companies is to achieve and sustain
growth. This requires entrepreneurial leaders who can tap innovations from
global sources to continuously create value for customers and society in a rapidly
changing environment”
Melani Cammett
Brown University
PhD University of California at Berkeley
Political Science
“It is impossible to understand the impact of globalization on the Global South
without understanding the histories behind business-government-labor
relations. One of the many exciting things about the IE Brown collaboration is its
attention to the roots of social and economic change – a focus that is so critical to
future business leaders and yet is often lost in traditional business programs.”
Sherine Hamdy
Brown University
PhD New York University
“What are the processes and rich sites of exploration between ethics and
modernity? And how might they intersect with the contemporary global
problems of the environment, the polarization between rich and poor, and
great disparities in health and the quality of living? The IE Brown collaboration
promises new ways to approach these types of questions, bringing in scholars
from various disciplines to oer critical perspectives and to think through
practical problem-solving.”
Carl Kock
IE Business School
PhD Wharton, University of Pennsylvania
Strategic Management
“Participants need to look at what they’re being taught
with fresh eyes. It’s crucial to understand a few things
about the game that’s being played, and to do that you
need to look at causal processes, the evolution of the what
and the why.”
John Clendenin
IE Business School
MBA Harvard Business School
Leadership and Organisational Behaviour
“ My research interests in Leadership, Performance
and Human Values are supported by the collaborative
teaching environment. I believe there is no better place for
executives seeking multicultural learning using a state of
the art on-line environment to gain insight into eective
leadership and global change management solutions”
Gayle Allard
IE Business School
PhD University of California at Davis
Managerial Economics
“My most recent areas of focus include how the welfare
state aects productivity as well as jobs, and what
eect immigration ows have on the labour market.
It’s fascinating to see how implementing and even just
administering these policies dierently gives rise to very
dierent results. I’m also doing a lot of research and data
mining on immigration because, with an aging population
and a declining native population, that is becoming a real
challenge for Europe.”
Pablo Martin de Holan
IE Business School
PhD McGill University, Canada
“The entrepreneurial attitude is the power we all have to
see things as they are and imagine them in a dierent way.
It is about seizing opportunities and changing businesses,
communities, the world. It is about life itself, creating
something we did not know was possible with resources
we did not know we had.”
Eduardo Fernández-Cantelli
IE Business School
PhD University of Minnesota
“My academic and professional interests have evolved
from deep involvement in sports. My athletic background
and exposure to the industry now come through in my
competitive teaching style, challenging students to
approach current marketing issues through innovation and
teamwork. I work from an athlete’s perspective, using the
strengths of each individual to reach the common goal.”
Admissions Department
María de Molina, 13
28006 Madrid, Spain
Tel.: +34 91 568 96 10
Fax: +34 91 568 97 10
IE Business School would like to extend its deepest thanks to all those students, alumni,
faculty members, and other parties who appear in this brochure.
October 2011
ARGENTINA - Buenos Aires
BRAZIL - São Paulo
CHILE - Santiago de Chile
CHINA - Shanghai
AMERICA - Bogota
EGYPT - Cairo
GERMANY - Munich
INDIA - Mumbai
ITALY - Milan
JAPAN - Tokyo
MEXICO - Mexico City
PERU - Lima
SINGAPORE - Singapore
KUWAIT - Dubai
UK & IRELAND - London
Los Angeles


New York
northeast@ ie.edu
International Representatives

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