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in bound recruiting webinarv2

Inbound Recruiting 101:
Employer Branding Tips
to Hire Top Talent


Hannah Fleishman
Recruitment Marketing
HubSpot
@hbfleishman


THEN…
Recruiting was
company-centric:
•  Classified job ads
•  Brochures
•  Billboards


NOW…
Recruiting is

candidate-centric:
•  Glassdoor
•  Linkedin
•  Social media


Today, 73% of candidates start
their job search on Google.


Today, 73% of candidates start
their job search on Google.
nt
a
t
r
o
p
o im
s
s
i
h
t
Why is recruiters?
for


75% of
professionals are
passive candidates.
Employer brand
reaches talent that
isn’t proactively
looking.


75% of
professionals are
passive candidates.

Employer brand
reaches talent that
isn’t proactively
looking.

Recruiters who
represent a strong
employer brand
are
Recruiters
who
2X as likely
to
represent
a strong
receive responses
employer brand are
from candidates
2X as likely to
they contact.
receive responses
from candidates
they contact.


75% of
professionals are
passive candidates.
Employer brand
reaches talent that
isn’t proactively
looking.

Recruiters who
represent a strong
employer brand are
2X as likely to
receive responses
from candidates
they contact.

Attracting inbound
applicants is
critical. Highgrowth companies
won’t scale on
referrals and
sourcing alone.


What’s the bottom line?
You have to invest in
telling your employer
brand story to hire top
talent today. Period.


That’s where
inbound recruiting
comes in.


That’s where
inbound recruiting
comes in.
Wait,

what’
s inbo
und?


Inbound marketing
matches the way people
shop and buy today.


Inbound recruiting
matches the way people
find jobs today.


Inbound
Marketing


Inbound
Marketing

Inbound
Recruiting
Contacts

Search
Glassdoor
Social Media
Job Ads

Jobs Site Content
Forms
Calls-to-Action

Candidates

Email
Workflows
Applicant Resources

Surveys
Can. Experience

Promoters


Inbound is about building
relationships through
valuable content and
helpful interactions.


g
n
i
t
i
u
r
rec
Inbound is about building
relationships through
valuable content and
helpful interactions.


Inbound
+
Recruiting


Inbound
+
Recruiting


Inbound
+
Recruiting


Inbound
+
Recruiting


At HubSpot,
70% of candidates
are inbound candidates.


READY?
4 ways you (yes, you) can build your
employer brand with inbound recruiting.
Today.


1
UNDERSTAND YOUR
CANDIDATE PERSONA


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