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Excellence in business communication 12e by vthill and brovee chapter 16

Copyright © 2017 Pearson Education, Inc.


Excellence in
in
Excellence
Business Communication
Communication
Business
Chapter 16
Applying and Interviewing for Employment

Copyright © 2017 Pearson Education, Inc.


Learning Objectives

1.

(1 of 2)


Explain the purposes of application letters and describe how
to apply the AIDA organizational approach to them.

2.

Describe the typical sequence of job interviews, the major
types of interviews, and the attributes employers look for
during an interview.

Copyright © 2017 Pearson Education, Inc.

Chapter 16 - 3


Learning Objectives

3.

(2 of 2)

List six tasks you need to complete to prepare for a
successful job interview.

4.
5.

Explain how to succeed in all three stages of an interview.
Identify the most common employment messages that follow
an interview and explain when you would use each one.

Copyright © 2017 Pearson Education, Inc.

Chapter 16 - 4


Application Letters
Letters
Application

(LO 1) Explain the purposes of application letters and describe how

to apply the AIDA organizational approach to them.

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Chapter 16 - 5


Writing Application Letters

•Advertised Job Opportunity

Solicited

•Clear Job Qualifications
•Increased Competition

•Unannounced Opportunity

Prospecting

•Unclear Job Qualifications
•Fewer Competitors

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Chapter 16 - 6


Solicited Application Letter

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Chapter 16 - 7


Ineffective Unsolicited Application
Letter

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Chapter 16 - 8


Effective Unsolicited Application Letter

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Chapter 16 - 9


Tips for Application Letters
(1 of 2)

Write Your
Your Letter
Letter to
to aa Specific
Specific Person
Person
••Write
Clearly Identify
Identify the
the Opportunity
Opportunity
••Clearly
Show You
You Understand
Understand the
the Company
Company
••Show
Don’t Volunteer
Volunteer Salary
Salary History
History
••Don’t
Copyright © 2017 Pearson Education, Inc.

Chapter 16 - 10


Tips for Application Letters
(2 of 2)

Keep Your
Your Message
Message Short
Short
••Keep
Show Personality,
Personality, But
But Be
Be Businesslike
Businesslike
••Show
Project Confidence,
Confidence, Not
Not Arrogance
Arrogance
••Project
Don’t Repeat
Repeat Résumé
Résumé Information
Information
••Don’t
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Chapter 16 - 11


Using the AIDA Plan for Application
Letters

Get Attention

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Build Interest

Increase

Motivate

Desire

Action

Chapter 16 - 12


Tips for Getting Attention in Application
Letters

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Chapter 16 - 13


Following Up After
Submitting Your Résumé
•Communicate Professionally

•Follow Employer’s Instructions

•Observe Job Posting’s Close Date

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Chapter 16 - 14


Asking Follow-Up Questions







Has a hiring decision been made?
Can you tell me what will happen next?
What is the company’s time frame?
Could I follow up in another week?
Can I provide additional information?

Copyright © 2017 Pearson Education, Inc.

Chapter 16 - 15


Understanding the
the
Understanding
Interview Process
Process
Interview
(LO 2) Describe the typical sequence of job interviews, the major
types of interviews, and the attributes employers look for during
an interview.

Copyright © 2017 Pearson Education, Inc.

Chapter 16 - 16


The Typical Sequence
of Interviews
(1) The
The Screening
Screening Stage
Stage
(1)

(2) The
The Selection
Selection Stage
Stage
(2)

(3) The
The Final
Final Stage
Stage
(3)
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Chapter 16 - 17


Structured
Structured

Open-Ended
Open-Ended

Panel
Panel

Group
Group

Common
Types of

Behavioral
Behavioral

Working
Working

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Interviews

Situational
Situational

Stress
Stress

Chapter 16 - 18


Interview Media

Telephone

Email and IM

Video

Online Interviews

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Chapter 16 - 19


Job Task Simulation

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Chapter 16 - 20


What Employers Look for
in an Interview
Suitability

Organization Fit

Education

Background

Work Experience

Attitudes

Job-Related Traits

Personal Style

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Chapter 16 - 21


Preemployment Testing and
Background Checks

Integrity
Integrity

Personality
Personality

Cognition
Cognition

Language
Language

Knowledge
Knowledge

Substance
Substance

Background
Background

Ability
Ability

and Skills
Skills
and

Tests
Tests

Checks
Checks

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Chapter 16 - 22


Preparing for
for aa Job
Job Interview
Interview
Preparing

(LO 3) List six tasks you need to complete to prepare for a
successful job interview.

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Chapter 16 - 23


Learning About
the Organization

Information About
the Company

Information About
the Managers

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Operations
Markets
Challenges

Names and job titles
Common interests
Organizations

Chapter 16 - 24


Thinking Ahead
About Questions
Typical Employer Interview Questions








What’s the hardest decision you’ve made?
What’s your greatest weakness?
Where do you want to be in five years?
What didn’t you like about previous jobs?
Tell me something about yourself.
How do you spend your free time?

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Chapter 16 - 25


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