Tải bản đầy đủ

Excellence in business communication 12e by vthill and brovee chapter 15

Copyright © 2017 Pearson Education, Inc.


Excellence in
in
Excellence
Business Communication
Communication
Business
Chapter 15
Building Careers and Writing Résumés

Copyright © 2017 Pearson Education, Inc.


Learning Objectives

1.

(1 of 2)


List eight key steps to finding the ideal opportunity in
today’s job market.

2.

Explain the process of planning your résumé, including how
to choose the best résumé organization.

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 3


Learning Objectives

3.

(2 of 2)

Describe the tasks involved in writing your résumé, and list
the major sections of a traditional résumé.

4.

Characterize the completing step for résumés, including the
six most common formats in which you can produce a
résumé.

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 4


Finding the
the Ideal
Ideal Opportunity
Opportunity in
in Today’s
Today’s Job
Job

Finding
Market
Market
(LO 1) List eight key steps to finding the ideal opportunity in
today’s job market.

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 5


Crafting a Personal Strategy

Organize Your Job Search

Get Started Now and Stick to It

Seek Stepping-Stone Opportunities
Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 6


Writing “The Story of You”
(1 of 2)

What are you passionate about?
Explore the
Possibilities

What skills do you possess?

**********
Find Your Passion

How can you help the organization?

**********
Identify Career

What experiences have you had?

Paths

What do you want in the future?
Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 7


Writing “The Story of You”
(2 of 2)

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 8


Learning to Think
Like an Employer

• Your Ability to Perform

1

Quality of

2

Hire

3

Copyright © 2017 Pearson Education, Inc.

• Your Overall Reliability
• Your Motivation Level
Chapter 15 - 9


Researching Industries and Companies
of Interest








(1 of 2)

Visit company websites.
Talk to customers.
Start with The Riley Guide.
Read periodicals and newspapers.
Check out blogs and podcasts.
Use job search apps.

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 10


Researching Industries and Companies
of Interest

Copyright © 2017 Pearson Education, Inc.

(2 of 2)

Chapter 15 - 11


Translate Your Potential into a Specific
Solution for Employers

Attributes
Attributes

Specific
Specific
Position
Position
Experience
Experience

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 12


Taking the Initiative to
Find Opportunities







(1 of 2)

Target companies of interest.
Contact human resources.
Contact company managers.
Describe what you can offer.
Ask to be considered for opportunities.

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 13


Taking the Initiative to
Find Opportunities

Copyright © 2017 Pearson Education, Inc.

(2 of 2)

Chapter 15 - 14


Building Your Network

(1 of 2)

•ReachOut
Outto
toYour
YourClassmates
Classmates
•Reach

•TargetProfessions,
Professions,Industries,
Industries,Companies
Companies
•Target

•UseOnline
OnlineSources
Sourcesand
andSocial
SocialMedia
Media
•Use

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 15


Building Your Network

(2 of 2)

•JoinStudent
StudentBusiness
BusinessOrganizations
Organizations
•Join

•AttendIndustry
IndustryTrade
TradeShows
Shows
•Attend

•ParticipateininVolunteer
VolunteerActivities
Activities
•Participate

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 16


Networking Etiquette








Learn about the people you connect with.
Don’t overwhelm network contacts.
Communicate clearly and succinctly.
Respect contacts’ personal information.
Don’t email your résumé to strangers.
Say “Thank You” when someone helps you.

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 17


Seeking Career Counseling



Job-Search Techniques



Résumé Preparation

Centers and Online



Job Readiness Training

Sources



Interview Techniques



Self-Marketing Skills

College Career

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 18


Avoiding Mistakes



Overlooking résumé errors



Misspelling the hiring manager’s name



Arriving late for an interview



Tweeting something unprofessional



Completing application forms incorrectly



Not doing your own research

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 19


Planning Your
Your Résumé
Résumé
Planning

(LO 2) Explain the process of planning your résumé, including how
to choose the best résumé organization.

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 20


Three-Step Résumé Process

1

Plan

2

Write

Analyze Situation

3

Complete
Revise Message

Adapt to
the Audience
Gather Information

Produce Message

Choose Media and
Channels

Proofread Message
Compose the
Message

Get Organized
Copyright © 2017 Pearson Education, Inc.

Distribute Message
Chapter 15 - 21


Analyzing Your Purpose
and Audience
Understanding Purpose
Purpose of
of aa Résumé
Résumé
Understanding




A brief persuasive business message
Stimulate interest; get you an interview

Learning About
About Your
Your Audience
Audience
Learning




Professions, industries, and companies
Those who may be reading your résumé

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 22


Gathering
Pertinent Information
Employment




Education




Volunteering

Copyright © 2017 Pearson Education, Inc.




Dates and Duties
Accomplishments

Degrees and Certificates
Awards and Scholarships

Offices You’ve Held
Presentations/Publications
Chapter 15 - 23


Selecting the Best Media
and Channels

PrintedTraditional
Traditional
Printed

PrintedScannable
Scannable
Printed

ElectronicPlain
PlainText
Text
Electronic

MSWord
WordFile
File
MS

OnlineVersion
Version
Online

PDFFile
File
PDF

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 24


Organizing Your Résumé Around Your
Strengths
•Chronological Style

Typical Résumé
Formats

•Functional Style

•Combination Style

Copyright © 2017 Pearson Education, Inc.

Chapter 15 - 25


Tài liệu bạn tìm kiếm đã sẵn sàng tải về

Tải bản đầy đủ ngay

×