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Excellence in business communication 12e by vthill and brovee chapter 14

Copyright © 2017 Pearson Education, Inc.


Excellence in
in
Excellence
Business Communication
Communication
Business
Chapter 14
Developing and Delivering Business Presentations

Copyright © 2017 Pearson Education, Inc.


Learning Objectives

1.

(1 of 2)


Highlight the importance of presentations in your business
career, and explain how to adapt the planning step of the
three-step process to presentations.

2.

Describe the tasks involved in developing a presentation.

Copyright © 2017 Pearson Education, Inc.

Chapter 14 - 3


Learning Objectives

3.

(2 of 2)

Describe the six major design and writing tasks required to
enhance your presentation with effective visuals.

4.

Outline four major tasks involved in completing a
presentation.

5.

Describe four important aspects of delivering a presentation
in today’s social media environment.

Copyright © 2017 Pearson Education, Inc.

Chapter 14 - 4


Planning a
a Presentation
Presentation

Planning

(LO 1) Highlight the importance of presentations in your business
career, and explain how to adapt the planning step of the threestep process to presentations.

Copyright © 2017 Pearson Education, Inc.

Chapter 14 - 5


The Three-Step Process for Oral and Online
Presentations
1

Plan

2

Write

Analyze Situation

3

Complete
Revise Message

Adapt to
the Audience
Gather Information

Master Delivery

Choose Medium
and Channel

Prepare to Speak
Compose the
Message

Get Organized
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Overcome Anxiety
Chapter 14 - 6


Analyzing the Situation

•Defining Your
Your Purpose
Purpose
•Defining

•Developing an
an Audience
Audience Profile
Profile
•Developing

•Considering the
the Circumstances
Circumstances
•Considering

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Chapter 14 - 7


Audience Analysis

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Chapter 14 - 8


Selecting the Best Media
and Channels

Controlled
Methods

Your Choice of
Methods

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Specific Software
Conference Room
Company’s Online Media

In-Person Presentations
Webcasts or Screencasts
Twitter and Web-Based

Chapter 14 - 9


Organizing a Presentation

The Linear
Linear Presentation
Presentation Approach
Approach
The




Outlined like conventional messages
Presenter follows point-by-point flow

The Nonlinear
Nonlinear Presentation
Presentation Approach
Approach
The




Doesn’t flow in any particular direction
Presenter moves within and between topics

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Chapter 14 - 10


Nonlinear Presentation

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Chapter 14 - 11


Choosing an Approach and Presentation
Software

Match the Tool to the Task

Focus on the Story, not on Software

Rethink Software “Limitations”
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Chapter 14 - 12


Defining Your Main Idea

Subject
Subject
One-SentenceSummary
Summaryof
ofWhat
What
One-Sentence
Purpose
Purpose

YouWant
Wantto
toShare
Sharewith
withYour
Your
You
Audience
Audience

Audience
Audience

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Chapter 14 - 13


Limiting Your Scope

Work Within Time

Hold Audience’s

Constraints

Attention

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Chapter 14 - 14


Choosing Your Approach



Shorter Presentations:

– Direct approach for routine information or good news
– Indirect approach for bad news or persuasion



Longer Presentations:

– Direct approach to motivate or inform
– Indirect approach to analyze, persuade, or collaborate

Copyright © 2017 Pearson Education, Inc.

Chapter 14 - 15


Preparing Your Outline








State the purpose and main idea.
Organize points and sub-points.
Identify major points throughout.
Plan transitions between sections.
Prepare bibliography or source notes.
Choose a compelling title.

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Chapter 14 - 16


Creating a Speaking Outline

Simplify the
Planning Outline

Add Delivery
Cues

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Condense Points
and Transitions

Arrange Your
Notes

Chapter 14 - 17


Outline Sample

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(1 of 2)

Chapter 14 - 18


Outline Sample

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(2 of 2)

Chapter 14 - 19


Developing a
a Presentation
Presentation
Developing

(LO 2) Describe the tasks involved in developing a presentation.

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Chapter 14 - 20


Adapting to the Audience

Small Groups

Large Audiences

Casual Style

Formal Style

Conference Room

Auditorium

Invite Participation

Limit Participation

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Chapter 14 - 21


Developing Your Presentation

Distinct
Distinct Elements
Elements

The Introduction

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The Body
The Body

The Close

Chapter 14 - 22


Presentation Introduction

•Getting the Audience’s Attention
•Getting the Audience’s Attention

•Establishing Your Credibility
•Establishing Your Credibility

•Previewing Your Presentation
•Previewing Your Presentation

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Chapter 14 - 23


Presentation Body

•Presenting Your Main Points
•Presenting Your Main Points

•Connecting Your Ideas
•Connecting Your Ideas

•Holding the Audience’s Attention
•Holding the Audience’s Attention

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Chapter 14 - 24


Presentation Close

•Restating Your Main Points
•Restating Your Main Points

•Providing a Clear Wrap-Up
•Providing a Clear Wrap-Up

•Ending on a Strong Note
•Ending on a Strong Note

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Chapter 14 - 25


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