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Excellence in business communication 12e by vthill and brovee chapter 01

Copyright © 2017 Pearson Education, Inc.


Excellence in
in
Excellence
Business Communication
Communication
Business
Chapter 1
Professional Communication in a Digital, Social, Mobile
World

Copyright © 2017 Pearson Education, Inc.


Learning Objectives

1.

(1 of 2)


Explain the importance of effective communication to your
career and to the companies you where you will work.

2.

Explain what it means to communicate as a professional in a
business context.

3.

Describe the communication process model and the ways social
media are changing the nature of business communication.

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 3


Learning Objectives

4.

(2 of 2)

Outline the challenges and opportunities of mobile
communication in business.

5.

List four general guidelines for using communication technology
effectively.

6.

Define ethics, explain the difference between an ethical dilemma
and an ethical lapse, and list six guidelines for making ethical
communication choices.

Copyright © 2017 Pearson Education, Inc.


Chapter 1 - 4


Understanding Why
Why Communication
Communication Matters
Matters
Understanding

(LO 1) Explain the importance of effective communication to your

career and to the companies where you will work.

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Chapter 1 - 5


Communication Is important to Your
Career
Freelancers
Freelancers

Executives
Executives

Clarity
Clarity

Writing
Writing

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Entrepreneurs
Entrepreneurs

Persuasion
Persuasion

Listening
Listening

Speaking
Speaking

Chapter 1 - 6


Communication Is Important
(1 of 2)

To
To Your
Your Company
Company

•Closer Marketplace
Marketplace Ties
Ties
•Closer

Opportunities for
for Influence
Influence
•• Opportunities

Better Productivity
Productivity and
and Problem
Problem Solving
Solving
•• Better

Better Financial
Financial Returns
Returns and
and Results
Results
•• Better

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 7


Communication Is Important
(2 of 2)

To
To Your
Your Company
Company

•Earlier Warning
Warning of
of Potential
Potential Problems
Problems
•Earlier

Stronger, More
More Timely
Timely Decision
Decision Making
Making
•• Stronger,

Clear, Persuasive
Persuasive Marketing
Marketing Messages
Messages
•• Clear,

Increased Employee
Employee Engagement
Engagement
•• Increased

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 8


What Makes Business Communication
Effective?







Provide practical information.
Give facts, not vague impressions.
Deliver information concisely and efficiently.
Clarify expectations and responsibilities.
Offer compelling, persuasive arguments and recommendations.

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 9


Communicating as
as a
a Professional
Professional
Communicating

(LO 2) Explain what it means to communicate as a professional
in a business context.

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Chapter 1 - 10


Elements of Professionalism

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Chapter 1 - 11


Effective Professional Communication
of 2)

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 12

(1


Effective Professional Communication
of 2)

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 13

(2


Understanding What Employers Expect
from You







(1 of 2)

Possessing digital information fluency
Organizing ideas and information
Expressing coherent, persuasive ideas
Listening actively to others
Communicating in diverse situations

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 14


Understanding What Employers Expect
from You







(2 of 2)

Using communication technologies
Using standard grammar and spelling
Communicating in a civilized manner
Practicing ethical communication
Managing time and resources

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 15


Communicating in an Organizational
Context
Upward

Downward

Formal
Formal

Horizontal

Interaction

Informal
Informal

Grapevine

Social Media
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Chapter 1 - 16


Formal Communication Network

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Chapter 1 - 17


Adopting an Audience- Centered
Approach

Emotional
Intelligence

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“You” Attitude

Business
Etiquette

Chapter 1 - 18


Exploring the
the
Exploring
Communication Process
Process
Communication
(LO 3) Describe the communication process model and the ways
social media are changing the nature of business communication.

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Chapter 1 - 19


The Basic
Communication Model

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Chapter 1 - 20


Social Communication Model

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Chapter 1 - 21


Social Communication Model
(in Practice)

Traditional

Hybrid
Hybrid

Social Media

Approach

Method
Method

Approach

Strategic
Strategic
Plans
Plans

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Policies
Policies

Customer
Customer
Support
Support

Project
Project
Updates
Updates

Chapter 1 - 22


The Mobile
Mobile Revolution
Revolution
The

(LO 4) Outline the challenges and opportunities of mobile
communication in business.

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 23


The Rise of Mobile as a Communication
Platform



Globally, about 80% of internet users access the web with a
mobile device.



Mobile is the primary communication tool for many business
professionals.



About 50% of U.S. consumers use mobile devices exclusively
to search online.



Smartphones keep people connected 24/7.

Copyright © 2017 Pearson Education, Inc.

Chapter 1 - 24


Mobile Technologies Are Changing Business
Communication

Mobile-First
Approach

Copyright © 2017 Pearson Education, Inc.

Radical Connectivity

Chapter 1 - 25


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