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INtro to Learn Startup

Intro to lean startup


hello!
Ryan MacCarrigan






Chief Experimenter @ LeanStudio
Partner & VP @ Lean Startup Machine
Organizer - LSC: Corporate Intrapreneurship Meetup
Past Co-Organizer - NYC Lean Startup Meetup & SF LSC
Head of Marketing - Several tech startups in NYC & SF

@ryanmaccarrigan


agenda

1. Intro to Lean Startup
2. Exercise 1: Identifying Risky Assumptions
3. Exercise 2: Risk Prioritization and Testing
4. Exercise 3: Customer Personas
5. Exercise 4: Mock Interview Prep
6. Scheduled Interviews + Critique

@ryanmaccarrigan


special requests
1. Please speak English during exercises so
that we can listen in and assist you as
needed.
2. Use English and ALL CAPS when writing on
sticky notes.
3. Please be concise and legible when writing
on sticky notes.
4. Feel free to ask questions at ANY time.
@ryanmaccarrigan


something is
fundamentally
wrong


@ryanmaccarrigan


@ryanmaccarrigan


why do
startups
fail?


big idea #1


The vast majority of startups fail not because they couldn’t
build their product…
But because nobody WANTED their product.

@ryanmaccarrigan


big idea #1

By the time the founders figure out their idea isn’t good enough
it’s too late to make it better.

@ryanmaccarrigan


Source: www.cbinsights.com/blog/startup-failure-post-mortem

@ryanmaccarrigan


why do
startups
succeed?


big idea #2

“The vast majority of [successful] startups abandoned
their initial plans and learned what did and did not
work in the market.”
Clayton Christensen, The Innovator’s Dilemma

@ryanmaccarrigan


successful pivots

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background
& core concepts


customer development

@ryanmaccarrigan


customer development
Four Steps…

Customer
Discovery

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Customer
Validation

Company
Creation

Company
Building


customer development

“Get out of the building!”
Learning activity focused on gaining deeper insight into the
PROBLEM your solution is solving for.
“No business plan survives first contact with customers.”
- Steve Blank

@ryanmaccarrigan


customer development
Focus on customer behavior
to reveal underlying motivations:
Attitudes, Needs, & Goals

@ryanmaccarrigan


customer development

Founders often fear talking to customers…
Fear that their idea is embarrassingly bad.
Fear that their ego will become tarnished.
Fear that they don’t possess innate wisdom.

@ryanmaccarrigan


customer development

Search

Customer
Discovery

@ryanmaccarrigan

Execute

Customer
Validation

Company
Creation

Company
Building




talk to people


customer development

Search

Customer
Discovery

Today’s Primary Focus
@ryanmaccarrigan

Execute

Customer
Validation

Company
Creation

Company
Building


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