Band 9.0 sample
The development of businesses has given rise to the growing number
of advertisements that can be seen anywhere, on streets or in the
media. In my opinion, this phenomenon could be both positive and
On the one hand, advertising has brought a number of benefits for not
only consumers but also businesses. Certainly, advertising provides
details about newly launched products, which is important for
consumers who are still unaware of such products. In fact, improving
quality alone would be less effective if producers failed to
commercialize their commodities. Putting it in another way,
companies, entrepreneurs for example, spend a great deal of money
on publicity materials in order to approach prospective customers.
This, in return, generates higher profit and enhances those
companies’ competitiveness in the market.
On the other hand, the surge in quantities of commercials exerts
several undesirable impacts on customers. First, instead of being
well-informed about a new line of product, people are being
bombarded with all kinds of advertisements. Those can be either
deceptive or annoying; and such information overload has become a
nuisance to many people, particularly when their favorite telecasts
are constantly interrupted by irrelevant promotions. Second,
advertising encourages people to purchase what they do not really
need. Images of celebrities are used in many extravagant
commercials, especially cosmetics, to stimulate people to purchase
products that are being advertised. However, in reality, most of
those products are of little use to buyers.
In conclusion, advertisements of various types have become
prevalent in modern society; and this is, in my view, advantageous
and detrimental as well.
261 words – Band 9.0